Scanning from above is just the start
I focus on printer and scanner technology and reviews. I have been writing about computer technology since well before the advent of the internet. I have authored or co-authored 20 books—including titles in the popular Bible, Secrets, and For Dummies series—on digital design and desktop publishing software applications. My published expertise in those areas includes Adobe Acrobat, Adobe Photoshop, and QuarkXPress, as well as prepress imaging technology. (Over my long career, though, I have covered many aspects of IT.)
The IRIScan 6 Pro, more than just an overhead book scanner, packs several handy features that facilitate teaching, presenting, and online meetings.
We just hung an Editors’ Choice award ribbon on the IRIScan Desk 6 Business as our new favorite overhead or book scanner. The company’s Desk 6 Pro is a step down from that device, and its $349 price is $100 less. But it’s still a lot more scanner than the Desk 5 Pro we praised in 2019. Its lower-resolution lens and less robust feature list keep the Desk 6 Pro from challenging its sibling for top honors, but it’s a more-than-capable aide for teachers, presenters, and videoconference chairs.
As we noted in our Desk 6 Business review, IRIScan’s sixth-generation overhead-scanner family includes three models, up from the previous lineup’s two—the Desk 6, Desk 6 Pro, and Desk 6 Business, in ascending order. Each step up brings a $100 price increase and enhanced hardware. The Desk 6 Pro, for instance, employs a 21-megapixel camera illuminated by four LEDs, compared to the Business model’s 32 megapixels and six LEDs. (The base Desk 6 model has a 12-megapixel sensor.)
Both the Pro and Business scanners support pages up to A3 (tabloid) size or 11 by 17 inches. Both come with a desktop button that lets you execute scans from the scanner itself as an alternative to using a PC with IRIScan software. The Pro lacks the Business model’s foot pedal that frees both hands for arranging content on the scanning base or turning book or magazine pages.
The Desk 6 Pro measures 5.5 by 4.7 by 11.1 inches (HWD) and weighs 2.5 pounds. That’s slightly smaller and lighter than the Desk 6 Business and significantly smaller and almost a pound lighter than its immediate competitor the CZUR ET16 Plus (a February 2018 PCMag favorite).
Overhead scanners work more like cameras, snapping a picture of content on the scanning base instead of passing a page over the scanner’s sensors as a sheet-fed document scanner does (or passing the sensors over the content as a handheld scanner does).
Not only is the Desk 6 Pro’s 21-megapixel CMOS sensor capable of snapping stills of your content, but it can also capture video at up to 30 frames per second with audio via a built-in microphone. This lets you use the scanner as an overhead projector for presentations, online learning, and Zoom meetings and other videoconferences.
Feature- and capacity-wise, the Desk 6 Pro and Desk 6 Business are fairly similar. Both offer auto focus, bar code scanning, and business card scanning via the company’s Cardiris software. (More on the software bundle in a moment.) 
Like the Business model, the Pro unit offers a self-timer that automatically shoots at predefined intervals, giving you a chance to, say, turn the page or swap out the medium. The scanner provides automatic document detection and automatic de-skewing and cropping, along with what IRIS calls artificial intelligence features such as page-turn detection, flattening the curve of a book image, erasing fingers that intrude into the image, front and back cover detection, and automatic edge filling of damaged documents.
Connectivity and power come via a USB 2.0 cable. (The Business model adds an AC adapter.) The scanner’s two USB ports (the second for scanning to flash drives) are located at the base of the upright beam as shown below.
Finally, like the Desk 6 Business, the Desk 6 Pro has a recommended daily duty cycle of up to 5,000 pages (10 times as many as its predecessor). Its resolution of 300 dots per inch (dpi) tops the CZUR scanner’s 220dpi (though we expect an upgrade to the latter any day now).
Most scanners require some type of interface and document management software to convert scanned pages to searchable or editable text. The Desk 6 Pro uses IRIScan Desk to scan, convert, and save scanned text in the format you desire. Supported output formats include image, text, and searchable PDF; Microsoft Word and Excel; EPUB for ebooks; plain text; JPG; MP3; and WAV.
The software’s automatic edge detection straightens the content after scanning, so you don’t have to be precise when placing a book or magazine on the scanning base. You can use the Desk 6 Pro with your webcam to create multi-camera videos: Video and sound from both the scanner and the webcam record simultaneously and are combined in one video file played back on a single screen.
Although the Desk 6 Pro ships with the company’s Cardiris in addition to IRIScan Desk, if business card scanning and contact archiving is your primary application, you’d probably be better off with a less costly handheld or wand scanner like the IRIScan Book 5 Wi-Fi.
For more sophisticated applications, such as capturing MRZ codes and exporting metadata to XLS or structured XML files, you can add IRISPowerscan. Another software package, Readiris Corporate, saves your videos in high-definition AVI, MP4, FLV, and WMV video formats. However, the two apps together cost over $1,000, and there’s considerable feature overlap between them and IRIScan Desk.
IRIS rates the Desk 6 Pro’s scanning speed at 1 page per second or 60 pages per minute (ppm). While it does indeed snap a picture in less than a second, that doesn’t include the time you spend moving content on and off the scanning base and turning book or magazine pages, nor the software’s converting the text to desired formats and saving files. 
As with the Business model, I never got close to 60ppm of throughput in my tests. Using the IRIScan Desk software on our Intel Core i5-based Windows 10 Pro testbed with a USB connection, I was able to digitize pages in about 3 seconds apiece, or 20ppm. When scanning to searchable PDF rather than image PDF format, the scanner itself doesn’t really work any harder, but the software does. IRIScan Desk managed to produce and save searchable PDF files at a rate of about 18ppm, not much slower than its image PDF performance.
As for accuracy, the Desk 6 Pro tied its Business sibling at font sizes down to 6 points error-free with both Arial and Times New Roman. Nowadays, that score is about average. The CZUR EZ16 Plus managed 6 points with Arial and a ho-hum 10 points with Times New Roman, but even 10 points without mistakes is more than adequate for most office applications.
I also scanned a bunch of business cards into Cardiris. As usual, the software worked fine, as long as I stuck to plain white or lightly colored cards with common serif and sans-serif typefaces. For fancily designed or dark business cards, you’ll probably want to type in the data yourself.
The biggest attraction of the IRIScan Desk 6 Pro scanner is that it costs $100 less than the Desk 6 Business model. To be sure, the Business flagship’s higher-resolution camera and few extra convenience features, especially its foot pedal, are attractive, but the Pro model is more than enough machine for all but the most taxing applications. If your small office or workgroup doesn’t need the ultimate overhead scanner, the Desk 6 Pro is a first-class alternative.
The IRIScan 6 Pro, more than just an overhead book scanner, packs several handy features that facilitate teaching, presenting, and online meetings.
Sign up for Lab Report to get the latest reviews and top product advice delivered right to your inbox.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Your subscription has been confirmed. Keep an eye on your inbox!
Advertisement
I focus on printer and scanner technology and reviews. I have been writing about computer technology since well before the advent of the internet. I have authored or co-authored 20 books—including titles in the popular Bible, Secrets, and For Dummies series—on digital design and desktop publishing software applications. My published expertise in those areas includes Adobe Acrobat, Adobe Photoshop, and QuarkXPress, as well as prepress imaging technology. (Over my long career, though, I have covered many aspects of IT.)
In addition to writing hundreds of articles for PCMag, over the years I have also written for many other computer and business publications, among them Computer Shopper, Digital Trends, MacUser, PC World, The Wirecutter, and Windows Magazine. I also served as the Printers and Scanners Expert at About.com (now Lifewire).
Read William’s full bio
PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
© 1996-2022 Ziff Davis. PCMag Digital Group
PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis and may not be used by third parties without explicit permission. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant.

source

Technology
By Jared Correia
Legal practice is powered by documents. But law firms continue to struggle with document management, especially as the use of cloud software and paperless workflows become the norm.
In this stirring episode of the NonEventcast, I talk over the use case for document management software in legal, with three experts in the field: Cain Elliott of Filevine, Jenni Davenport of WealthCounsel, and Chris Cangero of DocStyle. 
We start by answering perhaps the most important and divisive question of all: What’s your favorite font (3:27)? Next, we cover document management best practices (12:24), and future trends in the space. We also spend some time discussing template management tactics (21:20).
If your document management processes are still a work in progress, this podcast is an essential listen. And if you’d like to research the best in legal document management software, visit the Non-Event or download our free buyers guide with the form at the bottom of this post.
Highlights
Episode Resources
ATL Non-Event, Document Management, Jared Correia, Legal Technology, Non-Event, Non-Eventcast, Practice management, Small Law Firms, Technology
.bg-non-event-gradient { background: #1e5799; background: -moz-linear-gradient(left, #1e5799 0%, #ff1b6b 0%, #a172b5 50%, #6bc7f9 100%); background: -webkit-linear-gradient(left, #1e5799 0%,#ff1b6b 0%,#a172b5 50%,#6bc7f9 100%); background: linear-gradient(to right, #1e5799 0%,#ff1b6b 0%,#a172b5 50%,#6bc7f9 100%); microsoft.gradient( startColorstr=’#1e5799′, endColorstr=’#6bc7f9′,GradientType=1 ): ; } .text-mono { font-family: ocr-a-std, monospace; } .bg-pink { background-color: #fd1c6c; }

Enter the Non-Event »
Get ATL updates in your inbox.
Our Sites
© 2022 Breaking Media, Inc. All rights reserved. Registration or use of this site constitutes acceptance of our Terms of Service and Privacy Policy.

source

You don’t need a special scanner app to scan documents with your iPhone anymore. Let’s learn how to use the Camera app and scan anything with a click.
The ability to scan documents with your iPhone is an everyday need. It is an invaluable feature if you want to go paperless to save receipts, index business cards, or just take quick screenshots of book covers for the record. Unlike before, you don’t need to install a third-party document scanner app. The iPhone can do it all on its own.
Let’s learn how to use your iPhone as a document scanner.
The ability to scan documents with your iPhone alone is a productivity boost as you can synchronize all your notes and captures across the Apple devices. Here’s how to start a scan.
There are a few ways to fine-tune the scan:
Apple introduced the Files app with iPhone 11. It also has a handy document scanning feature that works like the scanner on Notes. Take a snap of a document and save it anywhere in iCloud Drive, or in any third-party cloud services connected with the Files app.
Microsoft Lens (formerly Office Lens) is one of the best cross-platform productivity tools you can use. It is a powerful document scanner app with extra features that are handy if you work with the Microsoft Office suite.
Microsoft Lens has other features that help to take perfect scans. You can enable the Flash in low-light (tap the Flash icon in the upper right corner of the capture window). You can also take a photo with the Camera app and then import it into Lens to finetune it as a scan.
Tap the Picture icon near the lower-left corner of the capture window. Go to Photos and select the picture you want to use. Select and import it into Microsoft Lens.
A QR code is another type of scan you might have to perform. It’s a time-saving shortcut when you don’t want to type in a long URL to shop for something. Point the iPhone at the QR code and the information is scanned in a second.
You might need a dedicated document scanning device if you need to scan many pages in one go. Otherwise, you can do away with third-party scanner apps as the iPhone can handle everyday scanning chores easily.
Think of tricks to boost your document organization skills with the scanner. For instance, don’t keep the scans on the phone. Export them to an archiving space on the cloud or on your computer or use the Continuity Camera feature to make richer documents with macOS.
Saikat Basu is the Deputy Editor for Internet, Windows, and Productivity. After removing the grime of an MBA and a ten year long marketing career, he is now passionate about helping others improve their storytelling skills. He looks out for the missing Oxford comma and hates bad screenshots. But Photography, Photoshop, and Productivity ideas soothe his soul.
Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals!

source

The Financial Express

By Arvind Balan
Experiential marketing creates brand awareness through direct interactions with consumers in real-time, and that’s what makes experiential marketing stand out from more traditional and digital forms of advertising. All of the senses are stimulated, and that’s been demonstrated to increase brand loyalty by making an impression on people emotionally. Using experiential marketing may raise consumers’ awareness of your brand and strengthen their attachment to it through a more personal and genuine channel. To your benefit, you will gain extensive knowledge about your target market.
The following case study highlights how luxury auto brands have used experiential marketing for the promotion of their new products:
Case 1-The Audi Experience
Audi, a brand known for its luxury cars, has recently embraced experiential marketing. Audi Driving Experience is a race-track-based  advanced driving training program that gives customers an up-close view of the car’s creativity, skill, and precision. Before bringing its driving experience to India in 2012, the German brand offered it in various countries. Another such event is the Audi Sportscar Experience, which attracts more than 2,000 drivers annually, improving its engagement with customers. Buyers may see the car’s capabilities on the circuit.
Case 2-Cadillac-Culinary Kitchen
Cadillac California hosted the LYRIQ Electriq Kitchen to introduce the new LYRIQ, skipping the New York auto show. The five-course menu was inspired by the EV. Chefs developed the tasting menu over six weeks after a Cadillac designer gave them a walkaround. The new Cadillac was both the inspiration for the menu and the showpiece for the event. Innovative dishes were prepared and were inspired by the translucent glow of the car’s front grill and the lighting created a tingling sensation. 
The Takeaway
A common refrain among successful business owners and CEOs is to “Take care of your consumers or else your competitors will.” The automotive sector is no exception.
People often underestimate the challenges faced by the auto sector. On the surface, performance appears to be excellent, but there are significant challenges due to new technology, a shifting regulatory landscape, and a very picky clientele.
Adding experiential marketing to your auto company’s overall marketing plan can make a huge difference. Numerous studies have shown that this method of advertising can be just as effective as traditional methods. Measuring the performance of an experiential marketing campaign is trickier than other marketing tactics. 
With these advantages in mind, the article explains how automotive businesses are implementing experiential marketing to give consumers a favorable experience with their brand.
The use of experiential marketing is logical. More and more businesses are allocating resources away from traditional marketing and toward more innovative forms of promotion, such as events. Increasingly, motor companies are spending money on in-person promotions. During the next three to five years, CMOs are expected to devote as much as 50 percent of their marketing budgets to experiential initiatives. The goal of any successful experiential marketing strategy is to leave a lasting impression on consumers through the creation of memorable experiences. Experiential marketing is effective because it encourages positive word-of-mouth about the brand from real customers rather than the company itself.
For younger generations like millennials and Gen Z, the value of traditional marketing strategies like email, direct mail, sponsored advertisements, etc., has diminished. Therefore, automotive companies have a unique opportunity to engage with their target audience in a memorable and engaging way. The automotive sector leverages experiential marketing to establish connections with customers that go above and beyond those of social or digital marketing.
It has been observed that experiential marketing is the most powerful form of advertising. It’s the most efficient strategy for converting consumers into buyers and advocates. It’s no surprise that after an experiential marketing event, the vast majority of attendees end up becoming regulars. Unlike other channels, experiential calls for participants’ active participation, which includes the use of their senses. Cars are such an important part of people’s lives and such a significant investment that it’s crucial that they have a pleasant, multisensory experience with them. Pop-up bars with digital displays, auto shows with interactive wheel stands, and expos with product demos are all examples of experiences that allow businesses to connect with customers on an experiential level. Products are available to consumers through all of their senses. These senses are amplified by cutting-edge technologies like artificial intelligence (AI). Customers in any industry, but especially the automotive sector, would rather have a physical product in hand as opposed to a digital one. Instead of reading about the car, they want to take a test drive and see it for themselves.
Earned media, organic, or user-generated content, both contribute to the buzz surrounding any given marketing event. This anticipation, however, is amplified through experience marketing. Experiential advertising is the only method that can create a real stir. A recent survey found that nearly all consumers who participated in an event or experience shared the content on social media. Experiential marketing helps firms expand their reach and introduce their products to new consumers.
Those times when experiential marketing could be thought of as the marketing equivalent of the Wild West are swiftly passing. The most iconic and innovative automotive brands are now adopting this method to learn more about their customers. The benefits of merging digital and physical client data into a unified profile are already being felt by marketers. This increases participation and provides material for subsequent advertising efforts.
A print ad in a magazine or newspaper will not spread like wildfire. No amount of attention from a publicity stunt will last. Flyer distribution does not necessitate any sort of personal interaction with the target audience. Although digital and social media have their advantages, they cannot compare to the power of experiential marketing. Reaching out to these demographics can be accomplished through experiential marketing. It’s much more probable that an event will attract enough attention on social media to go viral if it’s original, intriguing, and significant.
Impressions made during immersive events and shows will remain in the minds of attendees for as long as they continue to reflect on the nature of their experience. Having an experience gives customers a sense of belonging, both personally and with a particular brand. The effects of all this are likely to linger in people’s minds long after they’ve finished their morning coffee and turned off the news.
The marketing industry is evolving. Nowadays, consumers can pick from a wider variety of options, so businesses must establish genuine connections with their clients if they hope to retain them. It is no longer adequate to merely bombard an audience with messages in the hopes that some will stick. Brands that prioritise the customer experience tend to have greater success. More and more automotive companies are experimenting with experiential marketing due to its proven success. It’s a tried and effective method for getting things done, and it works better than ever because of advancements in technology and shifts in mindset.
The author is a co-founder at Maxperience. Views expressed are personal.
Also Read: Chai Pe Charcha with BrandWagon
Follow us on Twitter, Instagram, LinkedIn, Facebook
Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

source

To avoid ending up with an ultimately disappointing software, here’s the list of SEO tools you can try out before spending money.
SEO tools are not cheap.
Unless you are an SEO agency or a really big company, which I’m guessing most of us are not, you really can’t afford to subscribe to the wrong one.
Good thing most of the SEO software developers are sensible people and have allowed us to try some of their tools before we make a commitment.
That is not to say that there are bad SEO tools out there and subscribing to them would be a terrible mistake.
No, it’s just that the market of SEO tools has reached that level of maturity where each of the big, seemingly similar players has developed subtle specialties and those specialties might be the best fit for certain SEO cases.
So the goal of a free trial is to find the tool that matches your current SEO goals.
Or, if there is no SEO budget whatsoever, the goal could be to exploit the free trial for as much free SEO as you possibly can and then bail.
That works, too.
Whatever the case, here are my top SEO tools you can try before you buy:
All-in-one SEO software with the largest backlink index on the market.

Ahrefs is one of the best SEO tools on the market.
It is packed choke-full of SEO features, enough to cover the entire cycle of website optimization.
It is also one of the few SEO tools relying on its own data to do website analysis.
Ahrefs uses its own SEO crawlers to scan the web.
It claims to have the biggest commercially available backlink database and one of the biggest keyword databases on the market.
While no SEO tool has a complete view of the web, Ahrefs is probably as close as one can get.
Over the years, Ahrefs kept adding more and more SEO features, to the point where it can be a little overwhelming for those just starting out with search optimization.
The tool is a much better fit for intermediate and advanced users, like SEO freelancers and SEO agencies.
Ahrefs does not offer a free SEO plan, but it offers a trial plan so cheap that it’s almost free.
For $7 you can try either the Lite or the Standard subscription plan for a week.
Credit card information is required, so beware of recurring payments.
Ahrefs offers four paid subscription plans: Lite, Standard, Advanced, and Agency, priced at $99, $179, $399, and $999 per month respectively.
A well-rounded SEO tool with an emphasis on smooth user experience.
SEMrush is a direct competitor of Ahrefs and the two tools are often used interchangeably or even in combination with each other.
But, if I had to pick a personal favorite, I’d give my vote to SEMrush as it strikes a better balance between comprehensiveness and user experience.
SEMrush is easier to navigate than Ahrefs and, in fact, than most SEO tools out there.
It’s got a lively color-coded interface, logical workflow and tab position, and professional-looking SEO reports with plenty of templates to choose from.
In that regard, if you have to share your results with a client or a teammate, then SEMrush will set you up with a nice presentation.
There also seems to be a consensus in the SEO community that SEMrush does a better job at keyword research.
So, if keyword research is your primary concern, then SEMrush might be a better way to go.
SEMrush offers 7-day free SEO plans on its Pro and Guru subscription plans, but no trial on its higher-end Business plan.
The plans are priced at $99, $199, and $399 per month respectively, but some features, like competitive analysis and additional users, will cost you extra, to the tune of $200 per month per additional user.
Easy-to-learn software for entry-level SEO professionals.
Another all-rounder, Moz Pro offers some of the most popular website optimization features, from site audit to keyword research, to rank tracking.
Compared to other tools, Moz Pro is a little easier to navigate than either Ahrefs or SEMrush, but also a little lighter on SEO analytics.
One thing that really stands out about Moz Pro is its use of smart metrics.
When you do keyword research, for example, each keyword is analyzed for difficulty, opportunity, potential, and importance.
Using so many metrics is a bit of an overkill, but still, a fun thing to play with.
Another example of a smart feature is crawler alert prioritization.
With Moz Pro, you can run automatic website crawls and receive alerts prioritized based on page importance and issue type.
A 30-day free SEO plan is available for the Medium subscription plan only, but it’s got all the same features that other plans have, so it’s a fair way to assess whether you’d want to pay for any other subscriptions.
Moz Pro offers four subscription plans: Standard, Medium, Large, and Premium, priced at $99, $179, $249, and $599 per month respectively.
Well-designed SEO tool with a knack for data visualization.

SE Ranking is another universal website analysis tool that wants to have it all, and thus offers the usual collection of website optimization features.
The way the features are stitched together feels a little haphazard, but the features themselves make a solid effort to visualize data – a real step-up from the usual spreadsheet-like format of other SEO tools on the market.
One thing I love most about SE Ranking is the layout of competitor research reports.
All you have to do to get a report is open the corresponding tool, state any domain, and get a full competitor profile within seconds.
The report is organized into over a dozen visual snapshots for such metrics as organic and paid traffic, ranking keywords, top pages, top competitors, and top PPC campaigns.
And with a click of a button, each snapshot turns into an in-depth report for any given metric.
SE Ranking offers a 14-day free SEO plan, but some of the features have limited functionality during the trial period.
Most tables containing data, for example, do not go beyond the first 10 rows – you can run some page by page audit, but nothing at scale.
SE Ranking has highly customizable subscription plans. The final price depends on:
The cheapest plan starts at just $18 per month, but, depending on your choice of features, it can go as high as $900 per month.
An SEO tool that leverages the data from multiple sources.

Raven Tools cherry-picks its data sources, powering its SEO insights with the data from Moz, Majestic, as well as some free analytics tools.
One Raven Tools feature unanimously praised by its users is its white label reporting.
Pick a template, add your logo, drag and drop what seems like a hundred different widgets, and choose whether you want to publish, download, or email the report to your clients.
You can also schedule the reports to be updated and delivered automatically every day, week, month, or quarter.
Another convenience of Raven Tools is its multiple integrations with third-party apps.
You can connect Raven Tools to your social media accounts and have it pull key social metrics.
You can also use MailChimp and Campaign Monitor integrations to manage email automation.
A fully-functional version of Raven Tools is available for free for seven days, no credit card information is required.
Raven Tools comes in four paid subscription plans: Start, Grow, Thrive, and Lead, at $109, $199, $299, and $479 per month respectively.
An SEO tool that’s both smart and a joy to look at.

SpyFu is one of my favorite tools in terms of layout, workflow logic, and overall aesthetics.
Every feature is right where you expect it to be and each page is eye candy.
My only strife with SpyFu is that some of their reports are a little form-over-function – beautiful to look at, but hard to read and extract insights.
Historically, SpyFu has been more of a PPC tool rather than an SEO tool, but it has now added enough of SEO features to be both.
From a technical perspective, SpyFu delivers top-notch competitive research, with in-depth metrics and a list of organic keywords that the competitor ranked for in the last 10 years.
SpyFu does not offer a conventional free trial, but it does offer an unconditional 30-day money-back guarantee.
Pick any plan, pay the initial fee, use it for up to 30 days, and then cancel via your account, email, live chat, phone, Facebook, or even Twitter – no questions asked.
Beyond that, you can create a free account and use the tool with limited functionality indefinitely.
SpyFu comes in three paid subscription plans: Basic, Professional, and Team, at $39, $78, and $199 per month respectively.
Specialized SEO tool with a focus on keyword research and position tracking.

Rank Tracker (full disclosure: I’m the founder of the company behind Rank Tracker) is one of the four tools within the SEO PowerSuite toolbox — each focusing on a specific area of website optimization.
The idea behind having a suite of tools instead of a single all-inclusive tool is that you can install all of them as a package or you can pick just one best tool for the area of SEO you are currently working on.
It saves you money, naturally, but also the navigation is less of a mess.
Rank Tracker offers enough keyword research tools to set you up for life. You can:
And if you end up with too many keywords to choose from, and you most likely will, then there are plenty of filtering and sorting options to help you identify the keywords with the promise of the most traffic.
Choose keywords by difficulty, organic traffic, cost per click, or use negative keywords to eliminate irrelevant results.
Rank Tracker offers a 7-day free trial of its paid plans when you launch the tool for the first time.
No credit card is required, and the trial reverts to a free plan once the week is out.
The free plan comes with limitations on storage and reporting, but the keyword research tool and the rank checking tool are on par with the paid plans.
Pro and Enterprise subscription plans are priced at a fraction of what is charged by larger SEO tools and will set you back $124 and $299 per year respectively.
Most tools on this list are comprehensive enough to cover a wide range of SEO use cases, and yet there are subtle differences that make each of them a slightly better fit for a particular SEO case.
Ultimately, there is no wrong choice, and it all comes down to your current SEO needs and, sometimes, your personal preference.
And if you are hopelessly undecided, then there is always that free trial period to help you make up your mind.
source

CCube Solutions, an independent UK SME, has been working in the NHS (secondary care) for over 20 years.  We have recently attained BSi certifications for several ISO Standards – 9001, 14001, 2700, 27701, and BS 10008 – demonstrating our commitment to abide with established standards for protecting sensitive patient data held in our solutions in widespread use in the NHS.  We help Trusts and Health Boards alike digitise legacy patient medical records and make this information available to clinicians and other health professionals at the point of care.  It supports the Government’s drive that the NHS should be using technology to improve productivity, reduce costs and ultimately enhance patient care.
CCube Solutions specialises in providing Electronic Document and Content Management (EDRM) and Workflow solutions, based on the CCube software suite which holds and manages some 450 million documents containing over 2 billion pages for 32 million patients across 30+ NHS organisations around the UK. The CCube software suite currently holds and manages some 450 million documents containing over 52 billion pages for 32 million patients across 30 NHS organisations around the UK. Some of our NHS sites have been using the solution for over 19 years. Data on realisable benefits, from just three key sites, shows a collective saving of c.£35M over 10 years.
With a proven track record of project success and expertise working with the NHS for over 20 years, providing cost-effective and scalable solutions tailored to meet individual requirements, our software suite is used in some 30 NHS organisations around the UK. These include Aintree, Blackpool Teaching Hospitals, Aneurin Bevan University Health Board, North Bristol Trust, NHS Grampian, NHS Forth Valley, Papworth, St Helens & Knowsley, and NHS England. We aim to deliver measurable benefits, helping to bring paperless healthcare within 20 months.
CCube’s EDRM can also be embedded within other digital patient record systems, such as Cerner’s Millennium. At Milton Keynes University Hospital NHS Foundation Trust, 3,800 staff can access legacy patient records contained in the CCube system but view them from within Millennium. Clinicians now just press the EDRM tab within the Millennium menu and the EDRM viewer immediately displays CCube’s patient record.
Digital technologies are helping to:

www.ccubesolutions.com
email: info@ccubesolutions.com

source

business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
Businesses are trading in their filing cabinets that are filled with files from who knows how long ago and using document scanners to scan and store their important documents. By using a document scanner for your business, you open up more space in your office, you can bolster the security of sensitive information, plus you have an electronic copy of critical documents that will not be irretrievably lost. 
To help you choose the best document scanner for your business, there are some key questions you want to ask yourself that will help you effectively narrow your search. 
The type of scanner you select should be able to easily scan the types of documents you need to digitize and render clear, crisp images. Are you scanning paper documents and receipts? Do you need to scan photo identification? Are you planning on scanning photographs?
The items you plan to scan should be the primary consideration when selecting a scanner. Most document scanners are capable of handling paper records, receipts and photo identification with ease.
To scan photographs, though, you’ll need a scanner designed specifically for images. Photo scanners offer higher resolution and enhanced color, preserving the appearance of photographs when rendered digitally.
If you plan to digitize paper archives, you will need a high-volume document scanner. High-end document scanners usually come with an automatic feeder that can digitize large amounts of paperwork without requiring close supervision, allowing you to create a digital archive of your files. 
If you plan to scan documents occasionally, though, you’ll be better served with a less expensive model. Depending on your needs, there are portable document scanners that do the job, as well as smartphone applications that use your phone’s camera to digitally recreate documents. [Interested in learning more about document management software? Check out our reviews and best picks.] 
Optical character recognition (OCR) allows your computer to easily read the text in your documents. OCR makes it easy to organize, search for and format your scanned documents. OCR is generally an industry-standard feature included in most modern document scanners, and it can be a huge timesaver for businesses. 
It’s critical that the document scanner you’re considering purchasing is compatible with the operating system you use. Most document scanners work well with PC software, while fewer are available for Mac. If your business uses Mac OS, verify with the sales rep or the manufacturer that the document scanner you are considering is compatible. (Even if the scanner isn’t immediately compatible with Mac OS out of the box, you can install third-party drivers, however, these can sometimes reduce functionality and hamper performance.)
A contact image sensor is the less expensive and more compact option. However, it will struggle to adequately scan wrinkled paper or bound pages. Buying a charge-coupled device eliminates this problem, but the scanner will take up a substantial amount of space and cost far more.
If you’re only scanning documents, the standard 600 to 1,200 dpi will do. If you’re scanning photos, you’ll need at least 2,000 dpi. However, be prepared to pay substantially more for a higher-dpi scanner.
Like resolution, low color depth is OK if you’re only scanning documents. For photos, you should aim for at least 48-bit color depth.
Many modern features wirelessly connect to your devices; however, USB connectivity is still good to have as a backup option. Alternatively, if you want a printer that doesn’t connect wirelessly, you can choose USB connectivity over other types of connections.
As with any product, specifications are but one element of the overall solution. Without an abundance of positive customer reviews, good specs don’t mean much.
 
Editor’s note: Are you looking for a document management solution? Fill out the below questionnaire to have our vendor partners contact you about your needs.
smolaw11 / Getty Images

source

The state of the document-scanning art
I focus on printer and scanner technology and reviews. I have been writing about computer technology since well before the advent of the internet. I have authored or co-authored 20 books—including titles in the popular Bible, Secrets, and For Dummies series—on digital design and desktop publishing software applications. My published expertise in those areas includes Adobe Acrobat, Adobe Photoshop, and QuarkXPress, as well as prepress imaging technology. (Over my long career, though, I have covered many aspects of IT.)
The Fujitsu fi-8170 is a fast and accurate desktop document scanner that's ideal as a front end for high-powered document archiving applications.
It’s been more than seven years since Fujitsu updated the flagship model in its series of midrange to high-volume sheetfed desktop document scanners. The fi-8170 ($1,195) reviewed here replaces the fi-7160 we tested back in February 2015. It’s superior to that machine in every way—speed, capacity, volume, and accuracy—and it even tops two of our favorites, last year’s Raven Pro Document Scanner and 2018’s Alaris S2060w.
Like all the Fujitsu models we’ve reviewed over the past few years, the fi-8170 is fast and accurate, and it comes with terrific software for scanning and saving your documents in a variety of popular formats. I’m not thrilled with the price (though it should come down relatively soon), but this is a first-class product that, if it’s like other Fujitsu scanners, should last on the market for a long time. Let’s get into the host of reasons to make the fi-8170 our latest Editors’ Choice winner for document scanning and archiving in busy offices and workgroups.
In document imaging and management technology, seven years is a very long shelf life, perhaps as many as two or three generations. As I said a moment ago, everything about this new model improves on its fi-7160 predecessor, and as you can see below, the fi-8170 looks nothing like the 2015 version.
Even so, the two scanners measure an identical 6.4 by 11.8 by 6.7 inches (HWD) with their trays closed, and the newer device is only half a pound heavier, at 9.8 pounds. Like comparable document scanners, the fi-8170 increases its depth more than threefold when its trays are open for business.
You don’t, however, need to extend the scanner’s trays all the way—the device is designed to work with the trays in various stages of extension. The scanner can be configured for smaller loads that eject onto the desktop, saving all kinds of space.
Most high-volume document scanners like this one, including but not limited to the Epson DS-970 and DS-870 workgroup scanners, the abovementioned Raven Pro and Alaris S2060w, and Canon’s ImageFormula DR-M260, are relatively close in size and girth. Like them, the fi-8170 supports basic scan setup and execution, as well as selecting predefined workflow profiles, from an onboard control panel. The latter consists of a series of buttons—Stop/Clear, Scan/Error, Menu, Manual Feed, and Power—anchored by a small rectangular display.
From here, you can manage individual scan jobs or select a profile that executes scans according to predefined instructions. A profile typically contains all aspects of a scan job including resolution; file format (image or searchable PDF, Word, Excel, plain text, and so on); and destination (an application, local drive, or one of several cloud sites). The profiles and other document management features rely on the bundled software, which we’ll talk more about in a moment.
Oddly, the Fujitsu’s connectivity is limited to USB (versions 2.0 and 3.x) and 10Mbps through 1,000Mbps Ethernet. In other words, you get no Wi-Fi or other wireless support, pretty much eliminating using the scanner with phones, tablets, or other handheld devices.
As for paper handling, the fi-8170’s automatic document feeder (ADF) holds up to 100 sheets varying in size from 2 by 2 inches to legal (8.5 by 14 inches), plus a long document mode that supports sheets up to 20 feet long. Its 10,000-scan daily duty cycle is the highest among the machines mentioned here so far, though it’s matched by two Visioneer scanners we tested in 2017, the Patriot H60 and Patriot H80, that boast 120-sheet ADFs.
The Epson DS-870 and DS-970 also have 100-sheet automatic document feeders, though their maximum daily duty cycles are 7,000 and 9,000 scans respectively. The Alaris S2060w and Canon DR-M260 each hold up to 80 sheets, with respective daily limits of 7,000 and 7,500 scans. The Raven Pro has a 100-sheet ADF, but its recommended daily limit is only 6,000 scans.
Fujitsu reps have told me more than once that their higher-end scanners like the fi-8170 operate under the assumption that the machine is likely to be deployed in an existing, high-end document management solution. But if not—if you’re preparing to roll out a new document archiving application—between Fujitsu’s bundled programs and available add-ons, you can create and maintain a basic solution, a sophisticated one, or anything in between.
The fi-8170 comes with a long list of apps and utilities: PaperStream IP Driver (Twain x32/x64/ISIS), WIA Driver, Image Scanner Driver for macOS, Image Scanner Driver for Linux, PaperStream Capture, PaperStream ClickScan, Software Operation Panel, Error Recovery Guide, ABBYY FineReader for ScanSnap, and Scanner Central Admin. For larger, enterprise-level document management, you can upgrade to PaperStream Capture Pro and PaperStream NX Manager.
The standard Twain and ISIS drivers let you use the scanner with the many third-party applications (such as Adobe Photoshop and Acrobat, Microsoft Word and Excel, and hundreds of others) that support scanning into them directly, as do the drivers for macOS and Linux. PaperStream Capture is a capable front-end scanning utility. If you need more, according to Fujitsu, the $470-per-seat upgrade to PaperStream Capture Pro “benefits organizations and departments that require an efficient yet easy way to convert paper documents into digital files for high-level data indexing and extraction,” improving records management processes.
Fujitsu’s PaperStream NX Manager provides built-in server software to easily integrate centralized client-server document management systems—basically, fleet management software on steroids.
Fujitsu rates the fi-8170 at 70 simplex (one-sided) pages per minute (ppm) and 140 two-sided (duplex) images per minute (ipm, where each page side is counted as an image). Of the machines mentioned here so far, only the Epson DS-970 tops that, at 85ppm and 170ipm respectively. Fujitsu’s older fi-7160 is rated at 60ppm and 120ipm, as are the Alaris S2060w, the Canon DR-M260, and the Raven Pro. The Epson DS-870, at 65ppm and 130ipm, lands in the middle.
To see for myself, I tested the scanner using PaperStream ClickScan over a USB connection to our Intel Core i5 testbed running Windows 10 Pro. First, I clocked the fi-8170 as it scanned our 25-page single-sided and double-sided (50 images) text documents, and I continued timing while the bundled ABBYY FineReader optical character recognition (OCR) software converted and saved the scanned text to an image PDF.
The fi-8170 scanned the document at 72.9ppm and 149ipm, slightly faster than its rated speeds. Only the DS-970 posted a faster score (78.9ppm and 176.2ipm), with the DS-870 not far behind at 69ppm and 139ipm. All the others managed between 55ppm and 65ppm for single-sided pages and 110ipm to 140ipm for double-sided docs.
Next, I clocked the Fujitsu as it scanned, converted, and saved the double-sided (50 images) document to searchable rather than image PDF, a much more versatile format used, among many things, to create document archiving systems. The new scanner performed the entire routine in 25 seconds, more than three times faster than its fi-7160 predecessor.
Completing this task in 25 seconds may sound fast, and it is, but it’s also about average for scanners at this level. The Epson DS-970 may be considerably quicker, but it was tested with an earlier version of our benchmark software using different documents, making comparisons potentially misleading. The DS-870 and Raven Pro did the same job in 24 seconds, while the Alaris S2060w took a leisurely 58 seconds.
Without question, these high-volume desktop document scanners are fast enough to handle all but the most formidable volume levels. If your office or workgroup requires more than 10,000 scans per day, the next step up is an industrial-strength sheetfed document scanner such as, say, Xerox’s $6,500 DocuMate 6710, with its duty cycle of 35,000 scans daily.
It doesn’t, however, take many errors to spoil the fastest scan job—the more time you or a team member must spend correcting conversion errors, the less point in using a scanner. Fortunately, most scanners nowadays—whether under-$100 manual-fed portables or mighty machines like the Xerox 6710—are highly accurate. And with error-free results at sizes down to 5 points in both our serif (Times New Roman) and sans-serif (Arial) font tests, the Fujitsu fi-8170 is one of the most accurate document scanners we’ve seen lately.
For the record, the Epson DS-870 and Raven Pro scanners tied the Fujitsu’s accuracy; the Canon DR-M260 managed 5 points error-free with Arial and 6 points with Times New Roman, while the Alaris turned in a highly respectable 6 points with both. (Again, direct comparisons with the Epson DS-970 weren’t practical.) It’s important to note that all these scores are better than acceptable. 
Aside from its steep price and lack of support for Wi-Fi and mobile devices, there’s little to dislike about the Fujitsu fi-8170. There are several desktop document scanners with 100-sheet ADFs and impressive speed and OCR accuracy to choose from, and for the most part they all perform fine, with no paper jams or trying to feed more than one sheet at a time. It’s been seven years since the last major upgrade to this product line, and the fi-8170 is a good example of the progression of desktop document scanning technology over that time. It’s also our newest favorite high-volume document management solution.
The Fujitsu fi-8170 is a fast and accurate desktop document scanner that's ideal as a front end for high-powered document archiving applications.
Sign up for Lab Report to get the latest reviews and top product advice delivered right to your inbox.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Your subscription has been confirmed. Keep an eye on your inbox!
Advertisement
I focus on printer and scanner technology and reviews. I have been writing about computer technology since well before the advent of the internet. I have authored or co-authored 20 books—including titles in the popular Bible, Secrets, and For Dummies series—on digital design and desktop publishing software applications. My published expertise in those areas includes Adobe Acrobat, Adobe Photoshop, and QuarkXPress, as well as prepress imaging technology. (Over my long career, though, I have covered many aspects of IT.)
In addition to writing hundreds of articles for PCMag, over the years I have also written for many other computer and business publications, among them Computer Shopper, Digital Trends, MacUser, PC World, The Wirecutter, and Windows Magazine. I also served as the Printers and Scanners Expert at About.com (now Lifewire).
Read William’s full bio
PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
© 1996-2022 Ziff Davis. PCMag Digital Group
PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis and may not be used by third parties without explicit permission. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant.

source

January 31, 2022 04:58 ET | Source: Vantage Market Research Vantage Market Research
Pune, INDIA
WASHINGTON, Jan. 31, 2022 (GLOBE NEWSWIRE) — The Global Medical Document Management Systems Market is estimated to reach USD 1223.88 Billion by 2028, displaying a compound annual growth rate (CAGR) of 12.5% for the duration of the forecast period from 2022-2028. The rise in the number of patients visiting hospitals owing to increasing disease prevalence is the major factor witnessing the market growth. Correspondingly, the adoption of healthcare IT is increasing in addition to the need for medical records retention is further anticipated to propel the market growth. Also, the rising government initiatives in healthcare IT sector are some of the major factors which is anticipated to drive the Medical Document Management Systems Market over the forecast period, states Vantage Market Research in a report, titled “Medical Document Management Systems Market by Solution (Document Scanning Software, Document Management Software), by Application (Medical Records Management, Documentation, Others), by Mode Of Delivery (Web-Based, Cloud-Based), by End-User (Hospitals, Clinics, Others), by Region (North America, Europe, Asia Pacific, Middle East & Africa) – Global Industry Assessment (2016 – 2021) & Forecast (2022 – 2028)”. The market size sticks up at USD 536.63 Million in 2021.

Click Here To Access The Free Sample Report @ https://www.vantagemarketresearch.com/medical-document-management-systems-market-1205/request-sample
(The Free Sample Of This Report Is Readily Available On Request).
Our Free Sample Reports Includes:
(Please note that the sample of this report has been updated to include the COVID-19 impact study prior to delivery.)
List of Prominent Players in the Medical Document Management Systems Market:
The Report on Medical Document Management Systems Market Highlights:
Market Overview:
Increase in Adoption of Healthcare IT and Need for the Medical Records Retention
Since past few decades, healthcare IT sector is increasing enormously at its unprecedented level. Demand for electronic document management is increasing tremendously owing to increasing number of patients, to minimize enormous quantity of data generated, medical records retention, among others. Thus, the need to minimize the use of paper to reduce operational costs and storage issues is projected to propel the Medical Document Management Systems Market growth in near future over the forecast period. However, owing to high cost of installing and maintaining may hamper the growth of the market over the forecast period.
Purchase This Premium Report Now @ https://www.vantagemarketresearch.com/buy-now/medical-document-management-systems-market-1205/1
Benefits of Purchasing Medical Document Management Systems Market Reports:
Increasing Disease Prevalence and Population across the Globe
Since past few decades, the population across the globe is increasing tremendously. Thus, owing to the rising disease prevalence the number of patients suffering diseases is also increasing. Consequently, increasing number of patients visiting hospitals. This is increasing the demand for healthcare IT and increasing adoption of technology such as Health Information Management (HIM) and Electronic Medical Records (EMR) systems is increasing at its wildest level along with the rising need for retain patient data securely according to state, federal and local laws. With the increasing number of patients, the data generated is enormous. Thus, increasing the demand for medical document management system as well as its need for efficient management of information while ensuring security and privacy and further augmenting the market growth.
COVID-19 Analysis:
The COVID-19 outbreak has affected various industries worldwide. The organic acid market also had a huge impact. Governments across the world took severe actions like border seals, lockdown, and implementing strict social distancing measures, in order to stop the swift spread of COVID-19. These actions led to a severe impact on the global economy impairing various industries. Moreover, lower raw material supply further affected the demand organic acid manufacturing across the globe. The impact of COVID-19 on the market demand is considered while estimating the current and forecast market size and growth trends of the market for all the regions and countries based on the following data- points:
Read Full Research Report @ https://www.vantagemarketresearch.com/industry-report/medical-document-management-systems-market-1205
Regional Analysis:
North America to Rule the Medical Document Management Systems Market
North America is estimated to hold the largest share for Medical Document Management Systems Market. Some of the factors driving the market in North America region are, well-developed and established healthcare industry and higher penetration rate of such systems into healthcare practices. Moreover, the presence of major key players in the region is further fuelling the market growth in the region. Furthermore, the heavy investments in research and Development (R&D) from government and several major players is anticipated to further boost the market growth. 
Asia Pacific is anticipated to grow at fastest CAGR over the forecast period. The market growth in the region is attributed to the presence of emerging economies such as India and China among others. Also, the large bae of population is further propelling the market growth in the region.
Recent Developments in the Industry:
1.   In March 2020, Hyland added new capabilities to its Document Filters product offering, launching three separate updates in the last six months. Each release aims to add additional file formats – pursuing its goal of providing the most complete filtering toolkit that can process all the files that an organization encounters in a typical day. With the recent releases, Hyland now supports more than 550 file formats, of which, over 75 are supported for high-definition renditions.
2.   In February 2020, Agiloft announced the addition of its new Agiloft AI Engine, complete with prebuilt AI capabilities for contract management and an open AI integration that allows customers to incorporate custom-built AI tools into the no-code-platform.
Browse market data Tables and Figures spread through 196 Pages and in-depth TOC on “Medical Document Management Systems Market by Solution (Document Scanning Software, Document Management Software), by Application (Medical Records Management, Documentation, Others), by Mode Of Delivery (Web-Based, Cloud-Based), by End-User (Hospitals, Clinics, Others), by Region (North America, Europe, Asia Pacific, Middle East & Africa) – Global Industry Assessment (2016 – 2021) & Forecast (2022 – 2028)” View detailed Research Report here – https://www.vantagemarketresearch.com/press-release/medical-document-management-systems-market-683339
Key questions answered in the report:
This market titled “Medical Document Management Systems Market” will cover exclusive information in terms of Regional Analysis, Forecast, and Quantitative Date – Units, Key Market Trends, and various others as mentioned below:
Customization of the Report:
The report can be customized as per client needs or requirements. For any queries, you can contact us on sales@vantagemarketresearch.com or +1 (202) 380-9727. Our sales executives will be happy to understand your needs and provide you with the most suitable reports.
Download Free Sample Report Now @ https://www.vantagemarketresearch.com/medical-document-management-systems-market-1205/request-sample
Browse More Related Report:
About Vantage Market Research:
Vantage Market Research is a reputed company committed to providing high quality data and market research services. The company provides quantified B2B high quality research on more than 20,000 emerging markets. The company offers detailed reports on multiple industries including chemical materials and energy, food and beverages, healthcare, technology, etc. The company comprises over 125 analysts and consultants, adding more than 1,100 market research reports to its vast database every year. The company’s clientele base spans across 70% of the Global Fortune 500 companies.
Follow Us on LinkedIn: https://www.linkedin.com/company/vantage-market-research/
Follow Us on Twitter: https://twitter.com/vantagemarketr
Contact us
Eric Kunz
6218 Georgia Avenue NW Ste 1 – 564
Washington DC 20011-5125
United States Tel: +1 202 380 9727
Email: sales@vantagemarketresearch.com
Website: https://www.vantagemarketresearch.com/
Latest Vantage Market Research Press Releases @ https://www.vantagemarketresearch.com/insight/press-releases
Latest Vantage Market Research Blog @ https://www.vantagemarketresearch.com/insight/blogs

source

You are here: Influencer Marketing Hub » Influencer Marketing » Top 15 B2B SaaS Marketing Agencies for 2023
In today’s highly competitive business landscape, marketing is strenuous. The challenge increases when marketing an intangible product without any physical presence. SaaS or Software-as-a-Service is a growing segment with numerous applications in various industries like retail, real estate, healthcare, etc. As the playing field becomes increasingly crowded, the need to stand out and reach your target audience becomes even more critical. Working with the best B2B SaaS marketing agencies will ensure you remain on top. 

B2B SaaS marketing agencies are experts in the skills needed to market SaaS products successfully. They have in-depth industry knowledge and know the right strategies to convert your customers. One of the biggest challenges of every SaaS is high churn rates. Customers try out the products but never convert into paying customers. Another big challenge is discovery. With the crowded space, customers must be able to discover your solution and determine it’s the perfect fit. 
Reaching the right customers, converting them, and retaining their business are the primary marketing goals of any SaaS business. A great B2B SaaS marketing agency must know lead generation, SaaS CRO, SEO, SEM, pricing strategies, social media marketing, and other related skills. You shouldn’t hire an inexperienced SaaS marketing agency, or you risk having your SaaS fading into oblivion. 
B2B SaaS marketing agencies are not the same. There are different agencies with different specializations and expertise. Some agencies have been around for a while, while others have recently started but have already demonstrated extraordinary promise. Our compilation of the best B2B SaaS marketing agencies will help you find the right marketing agency for your needs. 

1. Bay Leaf Digital

Location: Bedford, Texas | Founded: 2013 | Specialty: Full Service Digital Marketing

Bay Leaf Digital believes your SaaS analytics is a gold mine. Using valuable analytics insights, they help clients increase MRR (monthly recurring revenue). They have more than 30 years of experience working with huge brands like Angie’s List, Travelocity, and Citigroup. 

One of their featured case studies involved helping an inventory management software connect and automate their email marketing and CRM platforms to increase website qualified leads while effectively managing the time of the Sales and Marketing departments.

---

2. Kalungi

Location: Seattle, Washington | Founded: 2018 | Specialty: Full Service Digital Marketing

Kalungi provides distinct marketing strategies for B2B SaaS companies that want to experience T2D3 (triple, triple, double, double, double) growth. As one of their clients can attest, Kalungi offered a broad range of services that allowed their food service supply chain technology access to an army of marketing experts ready to implement old and new programs. The services Kalungi offered drastically increased the pace of the company’s marketing team leading to more leads and increased sales.

---

3. SimpleTiger

Location: Sarasota, Florida | Founded: 2006 | Specialty: SEO & Content Marketing

SimpleTiger is the best B2B SaaS marketing agency for companies looking to grow their SEO and content marketing initiatives. Clients trust them to rank pages and increase site traffic, just like what happened with JotForm, a leading online form-building platform. JotForm experienced a 597% increase in traffic when SimpleTiger was able to rank its site on the 1st page of Google Search Results within two months of their engagement. 

---

4. HeyDigital

Location: Tallinn, Estonia | Founded: 2018 | Specialty: Digital Marketing and Advertising

HeyDigital helps SaaS companies profit from digital marketing and paid advertising initiatives by increasing CRO (conversion rate optimization). Their marketing experts will help you increase revenues by entering new acquisition channels, increasing your free trials and demos, and improving your PPC campaign targeting. 

One client they’ve proudly helped was SocialBee, a social media management platform. HeyDigital increased booked demos by 653%, free trial sign-ups by 623%, and ebook downloads by 115%.

---

5. NoGood

Location: New York, NY | Founded: 2017 | Specialty: Growth Hacking

NoGood is famous for being the growth agency responsible for the rise of TikTok, ByteDance’s global social media platform, which debuted in the US. It’s no surprise that ByteDance will ask them to grow Lark, a next-gen workspace for teams that combines office suites with collaboration tools. 

As an agency specializing in growth hacking, they’ve combined inbound marketing, SEO, and content marketing to deliver 897% organic traffic, 69% sign-up rate, and 38% funnel efficiency. From a relatively unknown SaaS brand in a highly competitive niche to a thriving solutions provider, Lark is undoubtedly on its way to the top.

---

6. Metric Theory

Location: San Francisco, California | Founded: 2012 | Specialty: Digital Marketing

If you’re looking for a performance digital marketing agency that has managed over $275M in client ad spend, then Metric Theory is the best B2B SaaS marketing agency for you. With more than 500 notable clients like GoFundMe, Lyft, and Too Faced, you can be sure that your advertising dollars are in good hands. 

One featured client, Team Snap, discovered that when Metric Theory took over their paid media platforms like YouTube and AdWords, the app’s B2B leads increased by 300%. As a result, the app, which targeted sports teams, could acquire new customers and increase the rapid adoption of its platform.

---

7. SmartBug Media

Location: Newport Beach, California | Founded: 2007 | Specialty: Inbound Marketing

SmartBug Media is an inbound marketing agency that helps its clients increase qualified leads, enhance brand loyalty, and boost revenues using sales enablement, content marketing, web development, marketing automation, and PR. They’ve worked with HubSpot, CallRail, and Talent.com. 

One of their featured clients, Spotlight, had difficulty activating free trials that would encourage customers to use their cloud-based SaaS solution to fix SQL Server environment issues. As a highly technical app, Spotlight relies on leads experiencing the free trial environment to sign up as committed customers. SmartBug created automated workflows to help convert these leads resulting in a 39% MQL-to-SQL conversion rate, which led to a 159.25% increase in revenues.

---

8. Huemor

Location: New York City, New York | Founded: 2011 | Specialty: Website Design

Your SaaS website must be compelling, modern, and intuitive to attract customers. Huemor helps clients create memorable online experiences with their unique approach to web design that’s meant to outshine the competition. Their simple, transparent, and customer-centric processes attract clients to their services. 

Take the word of Will Weinraub, the Product Marketing Head for net2phone, an IDT technologies subsidiary providing innovative VOIP services for small-to-medium sized brands. He chose to work with Huemor because of its approachable nature and stellar portfolio. net2phone, which had difficulty communicating its unique and innovative solutions, soon had a modern and interactive website that increased leads by 1348%.

---

9. Single Grain

Location: Los Angeles, California | Founded: 2005 | Specialty: Full-Service Digital Marketing

Single Grain has helped numerous clients design highly effective marketing funnels that grow their business while maximizing their marketing budget. They’ve helped notable companies like AirBnB, Alexa, and Crunchbase. Their services include targeted search advertising, Google Ads campaigns, and social media advertising. 

If you want to decrease ad spending while increasing qualified leads, then Single Grain is the best B2B SaaS marketing agency to help you. Take the case of Nextiva, a unified business communication SaaS suite that was attracting leads but at the cost of unoptimized ad spending. Working with Single Grain helped them reduce cost-per-lead by 41.37% while at the same time increasing the quality of leads.

---

10. Wallaroo Media

Location: Provo, Utah | Founded: 2012 | Specialty: Social Media Advertising

Wallaroo Media started as an SEO and content marketing agency that rapidly evolved into one of the leading social media advertising agencies helping B2B SaaS companies attract the right target market for their niche. The agency specializes in creating paid ads for companies of any size and using its extensive knowledge to create highly efficient ad campaigns. 

They’ve helped Acorns, an app that automatically invests your spare change, reach the right market using Facebook and Twitter, resulting in the app being named Mashable’s #1 App of the Year in 2014.

---

11. Directive

Location: Los Angeles, California | Founded: 2014 | Specialty: Performance Marketing

Are you looking for a performance marketing agency that can achieve “economies of scale”? Look no further than Directive, an LA-based B2B SaaS performance marketing agency that works with over 70 clients to ensure their PPC, SEO, and Demand Generation campaigns are successful. 

If you face the same challenges as ActivePDF, a leading global provider of PDF automation aimed at businesses, then you’d be delighted with the solutions Directive offers. When ActivePDF realized that their free trials weren’t converting to paid subscribers, they learned they were getting low-quality leads and reaching the wrong market. With Directive’s help, they began to reach the right market and saw a 238% increase in conversions and a 76% decrease in CPA.

---

12. Heinz Marketing

Location: Redmond, Washington | Founded: 2008 | Specialty: B2B Marketing & Sales Acceleration

Heinz Marketing provides a predictable pipeline for clients struggling with their sales. They do this by establishing immersive customer experiences proven to increase revenues. Beyond just a B2B SaaS marketing agency, they function as strategic planners, creative problem solvers, and data-driven marketers. 

Mike Andrews of The City, Zondervan’s web-based platform for churches, attests to the hands-on and results-driven team in Heinz Marketing. With the agency’s help, they grew their sales and increased their market share.

---

13. Inturact

Location: Houston, Texas | Founded: 2006 | Specialty: Full-Service Marketing

Inturact provides consultation and full-service B2B SaaS marketing services designed to increase reach, engage customers, and drive revenues. Their marketing teams are experts in Growth Consulting, Product Marketing, Content Marketing, Web Design, Growth Hacking, Data Analytics, and Inbound Marketing. 

They’ve worked with several clients, including StealthSeminar and Keen. StealthSeminar, a B2B SaaS Automated Webinar Platform, saw a 33% increase in monthly customers by following Inturact’s advice to switch from an upfront payment acquisition model to an optimized free trial acquisition model. Keen, an event data management software, witnessed a healthy boost of organic growth after working with Inturact’s marketing experts.

---

14. Cobloom

Location: London, UK | Founded: 2016 | Specialty: Growth Marketing

Take out the guesswork of growing your SaaS company with Cobloom‘s expertise and experience. As a team of former bootstrapped SaaS founders who have successfully sold their own SaaS startup, the Cobloom team knows what it takes to grow a SaaS company until investors take notice, fund it, and eventually buy it. Cobloom generates thousands of qualified and engaged leads to help SaaS companies achieve the next level of success.

Like a security software company that went from 0 to 10,000 organic leads in two years, you can achieve measurable exponential growth. Or, if you’re struggling with getting the right leads, you can follow Scale’s example. The resource management software struggled with getting new customers to sign up, and Cobloom helped them lower their CPA while increasing their lead quality in just under 31 days.

---

15. Refine Labs

Location: Boston, Massachusetts | Founded: 2018 | Specialty: Full-Service Digital Marketing

Refine Labs created a demand strategy for their clients by utilizing real customer data. Their creative gallery featuring past client works is a testament to the unique ways they execute relatable marketing campaigns. It showcases how knowledgeable Refine Labs’ marketing team is with their client’s target customers. 

If you are looking for a creative and fresh new way of creating campaigns guaranteed to drive sales, follow the footsteps of Hubilo, Pathwire, and Harness. These are just some of Refine Lab’s many satisfied customers who unlocked significant growth opportunities with the help of Refine Labs.

---

Location: Bedford, Texas | Founded: 2013 | Specialty: Full Service Digital Marketing
Bay Leaf Digital believes your SaaS analytics is a gold mine. Using valuable analytics insights, they help clients increase MRR (monthly recurring revenue). They have more than 30 years of experience working with huge brands like Angie’s List, Travelocity, and Citigroup. 
One of their featured case studies involved helping an inventory management software connect and automate their email marketing and CRM platforms to increase website qualified leads while effectively managing the time of the Sales and Marketing departments.
Location: Seattle, Washington | Founded: 2018 | Specialty: Full Service Digital Marketing
Kalungi provides distinct marketing strategies for B2B SaaS companies that want to experience T2D3 (triple, triple, double, double, double) growth. As one of their clients can attest, Kalungi offered a broad range of services that allowed their food service supply chain technology access to an army of marketing experts ready to implement old and new programs. The services Kalungi offered drastically increased the pace of the company’s marketing team leading to more leads and increased sales.
Location: Sarasota, Florida | Founded: 2006 | Specialty: SEO & Content Marketing
SimpleTiger is the best B2B SaaS marketing agency for companies looking to grow their SEO and content marketing initiatives. Clients trust them to rank pages and increase site traffic, just like what happened with JotForm, a leading online form-building platform. JotForm experienced a 597% increase in traffic when SimpleTiger was able to rank its site on the 1st page of Google Search Results within two months of their engagement. 
Location: Tallinn, Estonia | Founded: 2018 | Specialty: Digital Marketing and Advertising
HeyDigital helps SaaS companies profit from digital marketing and paid advertising initiatives by increasing CRO (conversion rate optimization). Their marketing experts will help you increase revenues by entering new acquisition channels, increasing your free trials and demos, and improving your PPC campaign targeting. 
One client they’ve proudly helped was SocialBee, a social media management platform. HeyDigital increased booked demos by 653%, free trial sign-ups by 623%, and ebook downloads by 115%.
Location: New York, NY | Founded: 2017 | Specialty: Growth Hacking
NoGood is famous for being the growth agency responsible for the rise of TikTok, ByteDance’s global social media platform, which debuted in the US. It’s no surprise that ByteDance will ask them to grow Lark, a next-gen workspace for teams that combines office suites with collaboration tools. 
As an agency specializing in growth hacking, they’ve combined inbound marketing, SEO, and content marketing to deliver 897% organic traffic, 69% sign-up rate, and 38% funnel efficiency. From a relatively unknown SaaS brand in a highly competitive niche to a thriving solutions provider, Lark is undoubtedly on its way to the top.
Location: San Francisco, California | Founded: 2012 | Specialty: Digital Marketing
If you’re looking for a performance digital marketing agency that has managed over $275M in client ad spend, then Metric Theory is the best B2B SaaS marketing agency for you. With more than 500 notable clients like GoFundMe, Lyft, and Too Faced, you can be sure that your advertising dollars are in good hands. 
One featured client, Team Snap, discovered that when Metric Theory took over their paid media platforms like YouTube and AdWords, the app’s B2B leads increased by 300%. As a result, the app, which targeted sports teams, could acquire new customers and increase the rapid adoption of its platform.
Location: Newport Beach, California | Founded: 2007 | Specialty: Inbound Marketing
SmartBug Media is an inbound marketing agency that helps its clients increase qualified leads, enhance brand loyalty, and boost revenues using sales enablement, content marketing, web development, marketing automation, and PR. They’ve worked with HubSpot, CallRail, and Talent.com. 
One of their featured clients, Spotlight, had difficulty activating free trials that would encourage customers to use their cloud-based SaaS solution to fix SQL Server environment issues. As a highly technical app, Spotlight relies on leads experiencing the free trial environment to sign up as committed customers. SmartBug created automated workflows to help convert these leads resulting in a 39% MQL-to-SQL conversion rate, which led to a 159.25% increase in revenues.
Location: New York City, New York | Founded: 2011 | Specialty: Website Design
Your SaaS website must be compelling, modern, and intuitive to attract customers. Huemor helps clients create memorable online experiences with their unique approach to web design that’s meant to outshine the competition. Their simple, transparent, and customer-centric processes attract clients to their services. 
Take the word of Will Weinraub, the Product Marketing Head for net2phone, an IDT technologies subsidiary providing innovative VOIP services for small-to-medium sized brands. He chose to work with Huemor because of its approachable nature and stellar portfolio. net2phone, which had difficulty communicating its unique and innovative solutions, soon had a modern and interactive website that increased leads by 1348%.
Location: Los Angeles, California | Founded: 2005 | Specialty: Full-Service Digital Marketing
Single Grain has helped numerous clients design highly effective marketing funnels that grow their business while maximizing their marketing budget. They’ve helped notable companies like AirBnB, Alexa, and Crunchbase. Their services include targeted search advertising, Google Ads campaigns, and social media advertising. 
If you want to decrease ad spending while increasing qualified leads, then Single Grain is the best B2B SaaS marketing agency to help you. Take the case of Nextiva, a unified business communication SaaS suite that was attracting leads but at the cost of unoptimized ad spending. Working with Single Grain helped them reduce cost-per-lead by 41.37% while at the same time increasing the quality of leads.
Location: Provo, Utah | Founded: 2012 | Specialty: Social Media Advertising
Wallaroo Media started as an SEO and content marketing agency that rapidly evolved into one of the leading social media advertising agencies helping B2B SaaS companies attract the right target market for their niche. The agency specializes in creating paid ads for companies of any size and using its extensive knowledge to create highly efficient ad campaigns. 
They’ve helped Acorns, an app that automatically invests your spare change, reach the right market using Facebook and Twitter, resulting in the app being named Mashable’s #1 App of the Year in 2014.
Location: Los Angeles, California | Founded: 2014 | Specialty: Performance Marketing
Are you looking for a performance marketing agency that can achieve “economies of scale”? Look no further than Directive, an LA-based B2B SaaS performance marketing agency that works with over 70 clients to ensure their PPC, SEO, and Demand Generation campaigns are successful. 
If you face the same challenges as ActivePDF, a leading global provider of PDF automation aimed at businesses, then you’d be delighted with the solutions Directive offers. When ActivePDF realized that their free trials weren’t converting to paid subscribers, they learned they were getting low-quality leads and reaching the wrong market. With Directive’s help, they began to reach the right market and saw a 238% increase in conversions and a 76% decrease in CPA.
Location: Redmond, Washington | Founded: 2008 | Specialty: B2B Marketing & Sales Acceleration
Heinz Marketing provides a predictable pipeline for clients struggling with their sales. They do this by establishing immersive customer experiences proven to increase revenues. Beyond just a B2B SaaS marketing agency, they function as strategic planners, creative problem solvers, and data-driven marketers. 
Mike Andrews of The City, Zondervan’s web-based platform for churches, attests to the hands-on and results-driven team in Heinz Marketing. With the agency’s help, they grew their sales and increased their market share.
Location: Houston, Texas | Founded: 2006 | Specialty: Full-Service Marketing
Inturact provides consultation and full-service B2B SaaS marketing services designed to increase reach, engage customers, and drive revenues. Their marketing teams are experts in Growth Consulting, Product Marketing, Content Marketing, Web Design, Growth Hacking, Data Analytics, and Inbound Marketing. 
They’ve worked with several clients, including StealthSeminar and Keen. StealthSeminar, a B2B SaaS Automated Webinar Platform, saw a 33% increase in monthly customers by following Inturact’s advice to switch from an upfront payment acquisition model to an optimized free trial acquisition model. Keen, an event data management software, witnessed a healthy boost of organic growth after working with Inturact’s marketing experts.
Location: London, UK | Founded: 2016 | Specialty: Growth Marketing
Take out the guesswork of growing your SaaS company with Cobloom‘s expertise and experience. As a team of former bootstrapped SaaS founders who have successfully sold their own SaaS startup, the Cobloom team knows what it takes to grow a SaaS company until investors take notice, fund it, and eventually buy it. Cobloom generates thousands of qualified and engaged leads to help SaaS companies achieve the next level of success.
Like a security software company that went from 0 to 10,000 organic leads in two years, you can achieve measurable exponential growth. Or, if you’re struggling with getting the right leads, you can follow Scale’s example. The resource management software struggled with getting new customers to sign up, and Cobloom helped them lower their CPA while increasing their lead quality in just under 31 days.
Location: Boston, Massachusetts | Founded: 2018 | Specialty: Full-Service Digital Marketing
Refine Labs created a demand strategy for their clients by utilizing real customer data. Their creative gallery featuring past client works is a testament to the unique ways they execute relatable marketing campaigns. It showcases how knowledgeable Refine Labs’ marketing team is with their client’s target customers. 
If you are looking for a creative and fresh new way of creating campaigns guaranteed to drive sales, follow the footsteps of Hubilo, Pathwire, and Harness. These are just some of Refine Lab’s many satisfied customers who unlocked significant growth opportunities with the help of Refine Labs.
Finding the right B2B SaaS marketing agency may feel challenging, given the number of well-qualified players in the field. While it can be tough to choose, it’s possible when you consider the following factors:
B2B SaaS marketing agencies have different specializations. While some offer full-service marketing, if you only need a specific requirement, i.e., lead generation or performance marketing, you are better off going to specialists whose expertise can give you the desired results.
Budget is a primary consideration when deciding to work with an agency. It depends on the scope of work and the timeframe. Understanding your goals will help you stick to your budget when selecting an agency. Consider also the payment terms. Some agencies agree on a pay-per-performance model, which assures that they will exhaust all means to deliver results. 
If you already have an existing marketing team, assess if the agency you’re getting will compliment them or replace some of their functions. It’s also best to engage a marketing agency if you already have an internal marketing team who can constantly collaborate with the agency. 
Working with an agency will involve several techs you must be willing to adopt and pay for. If you have existing ones, consider if they will use them. If they won’t, determine if it’s a deal breaker for you or not. 
Before choosing a B2B SaaS marketing agency, research their past works and ask around. Verify that what they post is accurate and look for a display of expertise. You don’t want to work with the wrong agency that can harm your SaaS growth.
Hiring a B2B SaaS marketing agency is your best course of action when you’re experiencing low-quality leads, poor conversions, lackluster revenues, and a virtually unknown brand. With tons of experience and expertise developed by helping numerous SaaS companies, these agencies can produce the results you’ve been dreaming of. They can help catapult your SaaS to a broader audience and pave the way for massive growth. 
Don’t hesitate to reach out to them and let them run your marketing campaigns. This could be your chance to succeed. 
B2B SaaS means business-to-business software-as-a-service. They refer to cloud-based software used by businesses to run various tasks like CRM (customer relationship marketing), bookkeeping & accounting, office productivity, and other work-related functions. 
A SaaS Marketing Agency is a group of marketing experts specializing in specific marketing activities designed to grow your SaaS company. SaaS, particularly B2B SaaS, rely on targeted marketing activities such as growth marketing, lead generation, and conversion rate optimization (CRO) to reach the right audience and grow their subscribers. 
Some of the best SaaS marketing strategies include:
Over 30.000 marketing professionals rely on us for their news. Shouldn’t you?
Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday.
In today’s largely distracted world, it can be challenging for advertisers to grab…
Establishing your company’s branding is necessary for connecting with your consumer…
If you’ve recently launched your own NFT or crypto venture, you might be looking for…

source