content management system (CMS) – TechTarget
A content management system (CMS) is a software application that enables users to create, edit, collaborate on, publish and store digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM).
A CMS provides a graphical user interface with tools to create, edit and publish web content without the need to write code from scratch.
A CMS has two components: a content management application (CMA) and a content delivery application (CDA).
A CMS, ECM and WCMS all manage content, but there are differences between them:
Features can vary amongst the various CMS offerings, but core functions include:
A CMS may also provide tools for personalization, or one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user’s specific characteristics using information a user provides or a website gathers. For example, if a user searches for digital cameras in major search engines — such as Google — advertising banners may feature businesses that sell digital cameras instead of businesses that sell gardening products.
Other popular CMS features include:
There are a number of benefits to using a content management system, including:
There is almost no limit to the factors that must be considered before an organization decides to invest in a CMS. There are a few basic functionalities to always look for, such as an easy-to-use editor interface and intelligent search capabilities. However, for some organizations, the software they use depends on more specific requirements.
For example, consider the organization’s size and geographic dispersion. The CMS administrator must know how many people will be using the application, whether the CMS will require multilanguage support and what size support team will be needed to maintain operations. It’s also important to consider the level of control both administrators and end users will have when using the CMS. Organizations must also consider the diversity of the electronic data forms that they use. All types of digital content should be indexed easily.
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Here are some additional guidelines for choosing the right CMS:
There are many free and subscription-based CMSes available for personal and enterprise use. Here are some examples of the more popular content management system providers:
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