Processing…Please wait.
Search Engine Land » Google » Google SEO »
It used to be that, if you hoped Google would index a PDF file, you had to create a PDF that was text-based, not image-based; Googlebot couldn’t recognize the content of scanned or image-based documents. According to an announcement today, that’s no longer the case.
Google says it’s now using OCR (Optical Character Recognition) technology to read any scanned documents that it finds in PDF format:
This Optical Character Recognition (OCR) technology lets us convert a picture (of a thousand words) into a thousand words — words that can be searched and indexed, so that these valuable documents are more easily found.
Google’s announcement includes a few examples where you can see the results of OCR scanning in action. On a search for repairing aluminum wiring, the first result is a Consumer Product Safety Commission PDF that was clearly scanned as an image. You can now get the text of that image thanks to Google’s OCR scanning and the “View as HTML” link on the search results page. As with any use of OCR, results are probably not going to be perfect. But the examples Google provides do look quite accurate.
Countless new documents are now available to searchers — documents that were never available before. On the other hand, if you’ve been scanning and uploading image-based PDFs knowing that they’d never be found by searchers — and I know people who have — you may want to rethink that strategy.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
New on Search Engine Land
About The Author
Related Topics
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
How Google Paid Search Automation Has Changed the Game for Marketers!
Harness Your First-Party Data For Customer Acquisition & Conversion
Tracking Growth From Organic Search
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
The Bar is Raised for B2B Search – 5 Big Challenges of B2B Search
Receive daily search news and analysis.
Processing…Please wait.
Topics
Our Events
About
Follow Us
© 2022 Third Door Media, Inc. All rights reserved.
Paper-based systems make it difficult to manage your business-critical documents. Here are the best document management software you can use instead.
If you're still using physical ways to keep your files and paper, you're missing out on a lot. Physically storing files takes too much storage space. You always need cabinets, which makes searching and tracking a particular file quite challenging.
Alternatively, document management software allows you to manage an unlimited number of files easily. Plus, they are comparatively more secure and flexible, making it easier for multiple team members to work together on a single document.
So, let's find out what document management software you can use to manage your files.
It is a secure platform to store your personal and collaborative files. Over 5 million users trust them worldwide and use this software to manage their files.
It offers three different types of storage for your documents:
Additionally, you can choose to store your documents on cloud or on-premise storage, depending on your needs. And navigate through multiple files by typing their name or a short description about them. They're all saved in the document library.
You can also like the documents to keep them at the top of search results for quick access. The tool also allows you to add comments to the documents and keep multiple document versions with editing history. It makes it easier to track changes in the future. Plus, you can also use different apps to edit your document.
For security purposes, Bitrix24 allows you to lock your document by clicking on the lock button. It makes the document inaccessible to other people. The software has both free and paid versions. You can get one based on your needs.
Whether you're a student, a small contractor, or have a big company with multiple employees, you can use this tool to keep and organize your data and files. It allows you to search the files just by typing their name in the search bar.
You can also get quick access to specific files by keeping them in the portfolio and automate the workflow with this software, as it automatically files the documents you upload. It allows both on-site and cloud-based storage.
Furthermore, you need not keep its application on all of your devices. You can access your files from anywhere in the world using a web browser. However, only certain people with a password can access the data for security purposes. Permissions are given to employees based on their roles.
All the files you shared are encrypted, and you have to go through two-factor authentication. For more convenience, you can also set IP or location-based authentication.
Besides, if you're a company or a solo entrepreneur, you'd be happy to know that this software also allows signing contracts. To ease your work, you can integrate the software with third-party apps like DocuSign, Salesforce, and Microsoft Office.
With over 1 billion monthly active users and 6 million paid users, Google is so far the most popular file storage solution. People use it for personal, team, and company file storage.
It allows seamless integration with cloud-based apps. Plus, it supports multiple formats, so you can store your file without switching its type—for instance, PDF, Word, and others. Searching documents in your Google Drive is also convenient. Just type the name, and there it is!
It provides shared space for team members. Still, the data remains inaccessible for outsiders because of its Data Loss Prevention (DLP) feature.
The software allows you to save your documents and create, view, and edit them as well. Plus, if you edit those documents using this tool, it'll keep the history of the changes made. This way, you don't need to keep multiple versions of the file. They're all stored in one document.
Google Drive provides free storage of up to 15 GB for all of its users. If you need more storage than this, you'll need to get a premium plan.
This is another great, cloud-based file-sharing tool that enables you to keep and organize your files. Over 130,000 users worldwide trust this platform with their documents and files.
You can organize your documents in two ways with this software:
This tool offers advanced features to search and retrieve your documents, over 75 customizable templates, and commenting and editing features. Plus, if anyone on the team assigns a task to another team member, they'll get notified for on-time actions.
Additionally, you can control the permissions of the documents and manage who can access them in the team. It's free for up to 10 users. For anything above that, you'll need to buy its premium version.
With over 190 million people having access to SharePoint Online's features, it's a Microsoft tool that allows you to organize documents, teams, and workflow.
Apart from storing your files, you can create and edit documents using this tool and use it to collaborate with multiple team members. It allows you to update files' metadata, enabling a quick search.
This way, if you forget a file name or have multiple files with nearly the same name, you can find the document just by typing some words written in the metadata. The tool is also available for mobile apps. However, you'd need to get a subscription of $5 per month to use it.
Another document management software on the list is Paper Tracer. It's made for small, medium, and enterprise-level businesses.
It helps you automate your contracts, digitalize documents, and track and report all saved files. Plus, it's HIPAA-compliant, which means it follows the security law and prevents any data leakage. It also provides an e-signature facility. Hence, it's a great tool for healthcare, legal, or any business that completes projects on a contract basis.
The software offers end-to-end workflow solutions and offers cloud-based implementation. It's a good tool for small businesses with up to 10 employees and medium-sized companies with 100 employees or more.
If you still store your files physically and go through all the trouble, it's time to stop.
The list offers multiple software that provides plenty of free storage. Start with these and make it easier to keep, organize, and manage your files with the collaboration of numerous team members.
Sadaf Tanzeem is a B2B SaaS and B2C self-help writer. She is on her way to make boring content of blogs flicker and encourage readers to take action.
Join our newsletter for tech tips, reviews, free ebooks, and exclusive deals!
Agency Growing as Franchising’s Content and Web Marketing Powerhouse
RALEIGH, NC / ACCESSWIRE / August 8, 2022 / 919 Marketing, one of the nation’s fastest-growing content marketing agencies, announces the acquisition of ClickCulture, a Raleigh, N.C. -based award-winning web development and digital marketing company.
This is the third acquisition by 919 Marketing to boldly expand its roster of technology-focused marketing services to become the full-service marketing leader for emerging and mature franchise brands and non-profit companies.
“This exciting new partnership with the team at ClickCulture expands our company to give us more creative firepower and a deeper bench of talent to better serve our clients”, says David Chapman, CEO, and founder of 919 Marketing. “We can now elevate our creative capabilities to include custom applications for websites, unique digital campaigns, and elite, award-winning graphic design to help our clients attract more customers and grow their businesses. We have a lot of smart people doing great work and now we have the data-driven creative capabilities needed to truly dominate as the holistic, one-stop solution for nonprofit companies and multi-location and franchise brands.”
Lloyd Jacobs, the CEO, and founder of Click Culture will become 919 Marketing’s creative director working in tandem with art directors, copywriters, web developers, PR specialists, digital marketers, videographers, and the 919 analytics team to elevate the agency’s portfolio of award-winning work. ClickCulture will now operate under the name 919 Marketing and retain all its employees.
“I am thrilled to join 919 Marketing and combine our resources to help our clients reach their growth goals,” says Jacobs. “We’ve worked together on mutual clients in the past and I’ve always admired 919’s genuine and passionate team members, committed to quality and data-driven solutions. It’s a dream-come-true to join forces and I feel like I’m coming home with a bunch of smart, cool, and friendly people who feel like family.”
Rapid Expansion
Within the last year, 919 Marketing has acquired two other companies: Ceralytics, a groundbreaking content intelligence platform that uses predictive analytics and natural language processing to drive audiences to engage and convert; and NetSearch Digital Marketing, a pioneering internet marketing firm specializing in SEO, PPC, and web design services for local and national clients.
These assets now position 919 Marketing as the leading tech-enabled content and digital marketing firm in franchising and non-profits to help local, regional, and national companies increase brand awareness, drive leads, and increase consumer engagement and conversion.
In addition to 919 Marketing’s headquarters based outside of Raleigh, North Carolina, the company has a presence in all four time zones thanks to a highly skilled and dedicated remote workforce.
The company has an impressive three-year growth rate of more than 130 percent, despite the impact of COVID-19. The company was ranked on Forbes’ prestigious 2021 inaugural list of America’s Best PR Agencies, Entrepreneur Magazine’s list of top PR firms for the franchise industry, and ranked on the coveted Inc. 5000 list as the highest-ranked and fastest-growing franchise PR firm.
Brands of all sizes trust 919 Marketing to provide smart, creative strategies and responsive marketing services that drive measurable results. Our impressive roster of franchise brands includes American Family Care, Zaxby’s, Tim Horton’s, and Wild Birds Unlimited, along with blue-chip companies including Stanley Black & Decker, Ally Bank, and Proctor and Gamble’s Tide Cleaners.
Media Contact:
Sue Yannello
[email protected]
919-459-8162
About 919 Marketing
Formed in 1996 and headquartered just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing firm with a proven track record of helping companies increase revenue, create a competitive advantage, and improve marketing results. We provide high-powered strategic planning, public relations, social media, digital marketing, video and commercial production, business development support, and full creative capabilities – each utilizing proven processes refined over hundreds of client engagements.
Our award-winning staff of marketing strategists, TV and print reporters, and social media trailblazers are seasoned experts, providing content marketing firepower to excite, motivate and engage your customers and prospects. For more information, please visit us at www.919 marketing.com.
About ClickCulture
Founded in 1999, ClickCulture is a Raleigh-based integrated marketing firm specializing in technology. With deep roots in e-commerce, website design, web development, and user interface design, the company offers a full spectrum of marketing services, including graphic design, collateral design, high-tech advertising, search engine optimization, communications, point-of-purchase, and point-of-sale services.
SOURCE: 919 Marketing