Our cloud-based talent management software gives your employees, managers, and HR professionals the tools and guidance they need to succeed – regardless of where or when they’re working. With SAP SuccessFactors solutions, you can hire the best candidates, engage employees, develop their skills, and make sure that every employee is rewarded and valued with mobile self-services available anytime, anywhere.

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Engaging onboarding portal
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Automate workflows for everything from offer letters to new hire paperwork to employee transitions.

Expanded mobile accessibility
Send, review, and sign documents anywhere at your convenience – with network support for iOS, Android, and Windows Mobile.
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Increase productivity by integrating common document authoring, document management, and identity management systems. 

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See what our customers are saying about SAP SuccessFactors solutions.

See why the IDC MarketScape has positioned SAP as a Leader in the latest vendor assessment of integrated talent management and learning solutions.

We’re in the midst of a once-in-a-generation change in the ways people work. Find out how learning and development can help make it a change for the better.

Assess the critical role of your workforce in achieving transformation goals and business outcomes, while focusing on learning, development, and the employee experience.
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SAP SuccessFactors Learning is a corporate learning management system (LMS) that provides a modern environment to help companies cultivate a culture of continuous learning. Internally, it provides personalized, collaborative, and blended learning experiences that help employees develop new skills. It also improves regulatory compliance and reduces legal risk by automating compliance training. Externally, the software allows companies to offer unique learning experiences for their external audiences with e-commerce capabilities that make it possible to offer for-profit courses and training.

SAP Workforce Performance Builder has transitioned to SAP Enable Now, a collaborative content authoring, management, and sharing platform. SAP Enable Now can help companies efficiently create, maintain, and deliver learning materials and documentation. It allows you to give employees the knowledge they need, in the format they prefer, to help improve workforce productivity, software adoption, and the end-user experience. The software also works with both SAP and third-party systems.

Intelligent user assistance is a Web assistant offered through SAP Enable Now Framework. It provides customizable, context-sensitive help embedded into SAP SuccessFactors solutions and other cloud solutions from SAP. Intelligent user assistance allows team members to quickly pull up learning tutorials, guided tours, how-to videos, and more in real time. Employees can work more efficiently with one-click access to up-to-date help materials. And content authors benefit from continuous updates and the ability to customize and extend materials to fit their needs. The Web assistant helps teams to keep up with the pace of constant innovation cycles and transfer knowledge between employees.

SAP SuccessFactors Talent solutions help HR teams attract, retain, develop, and engage the right talent to meet business goals. The cloud solutions support efficient recruiting and onboarding, performance and goals management, compensation, continuous learning, and leadership and talent development. Together, they make it easier to develop talent at every level, anticipate and bridge talent gaps, and improve organizational strength.

SAP SuccessFactors Succession & Development is SAP’s employee development software. It provides opportunities for employees to expand their skill sets and explore career paths, helping to cultivate the next generation of leaders and address talent gaps. This happens through dialogue and ongoing feedback, mentoring programs, leadership development plans, and more. Developing and retaining talent is key to the overall employee experience, and it helps reduce attrition and boost productivity. 

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By Matthew Finnegan
Senior Reporter, Computerworld |
Microsoft’s Office apps have long been the dominant enterprise productivity tools, with Google Workspace its key rival. But newcomers have emerged in recent years that promise new approaches to document creation.
Two of the well-funded startups leading the charge — Coda and Notion — offer their own takes on modern “all-in-one” workspace apps, combining elements of docs, spreadsheets, databases, wikis and more into a single interactive page that can integrate data from different sources.
The two companies recently announced new features to their respective platforms as they seek to challenge the productivity app incumbents.
“Coda and Notion have developed innovative approaches to collaborative document creation that aim to address the limitations of traditional spreadsheets and word processors — namely, the need to enhance the user experience with intelligent automation and enabling a tighter integration to existing workflows,” said Raúl Castañón, senior analyst at 451 Research, a division of S&P Global Market Intelligence. 
“These emerging ‘living documents’ will likely impact the competitive landscape and, for some companies, represent a viable alternative to Google’s or Microsoft’s productivity and collaboration apps.”
Notion, which launched its app in 2016 and has 25 million users, unveiled a host of new features at its Block by Block event this week.
Among them is a new app sidebar that lets users create dedicated spaces for Notion content. These sections can be allocated to specific teams, such as marketing or sales, or cross-functional projects such as a product launch, to organize work more effectively, said Notion in a blog post. Teams can be designated as public or private to ensure the appropriate individuals are able to access sensitive information, and restrictions can be applied to individual pages within a team for more granular control.
The feature will be rolled out gradually from this spring, Notion said. 
Notion gets a new teams sidebar that can be used to create dedicated spaces.
New ways to visualize shared data are coming in a few weeks, with the addition of quick filters in the Notion database view that can be saved and recalled at a later point. Users will be able to switch between custom view tabs at the top of a database, and access customization options in a settings panel.
An update to Notion databases, due later this year, will let users sync structured data in the app with external sources, such as Google Calendar, Jira, and GitHub.
Other updates at Notion’s user event on Thursday, include the general availability of the Notion API alongside added API functionality such as enhanced admin controls and documentation. A Notion Certified Program has been launched to help Notion power users expand their expertise with official accreditation as external consultants or internal admins, while a Notion Champions Community provides a place for enthusiasts to connect and share advice as well as interact directly with Notion. 
Coda, which launched its app in 2019, announced its 3.0 release last week. The updated software includes an overhauled editor tool, the result of a two-year-long development process, CEO and co-founder, Shishir Mehrotra, said in a blog post.
One facet of the new editor is the ability customize page layouts more easily, using a drag-and-drop interface to rearrange blocks of text as needed. This combines the benefits of two types of editor tools, said Coda — those used for writing and those used by publishers, for example in wikis or website design. “Being able to use the same surface for authoring and publishing opens up a wide set of scenarios,” said Coda, pointing to a portfolio website, team wiki, or dashboard for displaying OKRs and metrics as options.
Another feature of the new editor is the canvas column. This lets users insert a Coda page — with images, tables, and comments — into a spreadsheet row; it can be used for purposes such as writing draft blog posts directly from a content calendar, Coda said.
Coda 3.0’s updated editor tool offers Canvas columns.
The other updates include changes to Coda Packs, which launched in Coda 1.0 to let users create custom automations that interact with third-party apps, such as a button to send emails from a doc with the Gmail Pack.
With the launch of Pack Studio in Coda 3.0, users can build their own Packs in minutes using a browser interface, said Coda, requiring minimal coding knowledge. These can be for use internally across an organization, or shared more widely in the Coda Gallery marketplace, where they can be listed as free to use or paid.
The updates by Coda and Notion align with key requirements for business users identified in 451 Research’s survey data, said Castañón, namely by providing greater connectivity across productivity apps.
The analyst firm’s research highlighted some of the top obstacles affecting team productivity for business. They  include: information siloed in different applications (28%), a lack of integration between applications (26%), and difficulties in collaborating effectively across applications (21%).
Other opportunities for productivity improvement cited by respondents include the integration of data from different applications into a workflow (31%), reporting the progress of work against goals (24%), and the creation of documents, spreadsheets, and slides (24%).
These priorities are not lost on Microsoft or Google. Both vendors have been updating their own productivity apps to provide greater flexibility for users. For Google, this led to the smart canvas concept and greater connectivity between apps such as Docs, Sheets, and Slides, as well as its collaboration tools such as Meet and Chat.
Microsoft has been building out its Fluid Framework for some time, culminating in the creation of the Loop app, announced last year and currently in preview, which appears to be a more direct to challenger to newcomers such as Coda and Notion.
While Coda and Notion have proved popular, Castañón doesn’t expect they will displace Microsoft and Google’s apps anytime soon.
“Rather, they are complementary tools intended to address use cases that traditional word processors and spreadsheets were not designed for,” he said, with capabilities for real-time and asynchronous collaboration, integration to systems of record, team project management, and workflow automation.
“More likely, we will see an intermediate stage where they coexist side by side with Microsoft and Google apps, providing some level of integration,” said Castañón.
Related: 3 next-level note-taking apps that’ll change the way you work
Copyright © 2022 IDG Communications, Inc.
Copyright © 2022 IDG Communications, Inc.

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September 12, 2022 11:00 ET | Source: Data Bridge Market Research Data Bridge Market Research
Pune, INDIA
LOS ANGELES, Sept. 12, 2022 (GLOBE NEWSWIRE) — Data Bridge Market research has a newly released expansive study titled “Global Malware Analysis Market” which guarantees you will remain better informed than your competition. This study provides a broader perspective of the marketplace with its comprehensive market insights and analysis which eases survival and success in the market. A complete overview of the industry has been presented via this Malware Analysis report which considers various aspects of product definition, market segmentation, and the existing retailer landscape. This market research report is produced by using integrated advancements and the latest technology to attain the most excellent results. It becomes easy to create sustainable and profitable business strategies by using helpful and actionable market insights covered in this Malware Analysis report. This market research report contains various parameters of this industry. These parameters range from industry outlook, currency, and pricing, value chain analysis, market overview, premium insights, and key insights to the company profile of the key market players.
Global Malware Analysis Market was valued at USD 5.54 billion in 2021 and is expected to reach USD 43.20 billion by 2029, registering a CAGR of 29.27% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Get a Sample PDF of Malware Analysis Market Research Report @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-malware-analysis-market
Market Overview: Malware Analysis
This Malware Analysis report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the malware analysis market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Opportunities
Growth and expansion of energy and utilities industry especially in the developing economies will present very many opportunities for the growth of the market. Additionally, the increasing trend of digitalization further offers numerous growth opportunities within the market. The increasing number of end users on a daily basis, both at large and small scale, and complete digitization of operations will also work in favor of the market.
A list of the leading companies operating in the Malware Analysis Market includes:
Key Benefits of the report:
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The analysis objectives of the report are:
Malware Analysis Market Drivers:
The increased acceptance of BYOD by businesses is causing the prevalence of mobile devices to grow quickly. Large amounts of data are saved on, transmitted to, and from mobile devices due to the diversity of applications, services, and functionalities accessible. Most of the information saved on mobile devices is private and includes passwords, credit card numbers, and usernames.
The adoption of government restrictions, an increase in the frequency of malware attacks, and the sophistication of attacks on various touchpoints are all expected to contribute to the malware analysis market’s growth throughout the forecast period. On the other hand, the increased demand for antivirus solutions to safeguard corporate applications and the prevalence of better infrastructure will create a number of chances for the growth of the malware analysis market throughout the estimated time.
Furthermore, the factors such as rising urbanization, industrialization and mounting awareness regarding the importance of malware analysis in the backward regions are some other important market drivers. Additionally, growing support by the government on the promotion of the technology and solutions and increasing per capita income are anticipated to drive the market’s growth rate.
Restraints/Challenges
Wireless communications and other systems require security, and it is anticipated that security concerns will grow more significant and pervasive across a wide range of devices. Price, power, performance, and consistency are a few of the numerous concerns while creating security solutions. A common security architecture continues to be difficult for most suppliers due to the diverse security requirements of device manufacturers. The process is even more complicated because the solution suppliers need content from security engineers and embedded system designers.
Dearth of expert knowledge and technical expertise and lack of awareness especially in the underdeveloped economies will create hurdles for the market in regards to the smooth growth in the market value. Additionally, dearth of technologically advanced infrastructure in the underdeveloped territories will further derail the market growth rate.
To Gain More Insights into the Market Analysis, Browse Summary of the Malware Analysis Market Report@ https://www.databridgemarketresearch.com/reports/global-malware-analysis-market
Global Malware Analysis Market Segmentations:
Component
Deployment Model
Organization Size
Industry Vertical:
Malware Analysis Market Regional Analysis/Insights
The countries covered in the Malware Analysis Market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America is flourishing its dominance in the global malware analysis market due to factors the ageing infrastructure, and growing number of research and development activities. Additionally, presence of major players in this region such as McAfee, LLC. (U.S.), AT&T Intellectual Property.  (U.S.), Juniper Networks, Inc. (U.S.), CrowdStrike (U.S.), Ziff Davis, Inc.  (U.S.), Lastline Inc. (U.S.) is also bolstering the growth of the market. 
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Table of Content: Global Malware Analysis Market
Part 01: Executive Summary
Part 02: Scope of the Malware Analysis Market Report
Part 03: Global Malware Analysis Market Landscape
Part 04: Global Malware Analysis Market Sizing
Part 05: Global Malware Analysis Market Segmentation By Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
To Check the Complete Table Of Content Click Here @ https://www.databridgemarketresearch.com/toc/?dbmr=global-malware-analysis-market
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writeDate(1033);
Homecare Homebase and WorldView Deepen Partnership
DALLAS and OMAHA, Neb. (PRWEB) September 27, 2022
Homecare Homebase (HCHB), the nation’s leading software for home-based care, together with enterprise content management solution WorldView, announced a new collaboration designed to maximize efficiency for home health and hospice agencies.
Connected since 2013, WorldView and Homecare Homebase integrate to provide agencies with the tools they need to streamline workflows and customize automation for order tracking, patient intake, medical records management, and more. Through the collaboration, agencies can easily track orders using barcode or text recognition regardless of the original source; seamlessly monitor staff productivity with real-time dashboards and data analytics; and automate data entry all while staying organized with digital annotations, notes, and stamps.
“Our partnership with WorldView helps agencies leverage the power of technology to streamline operations in an increasingly demanding environment,” said Chip Sloan, Vice President of Strategic Partnerships for HCHB. “Together, our solutions enable home health organizations to reduce overhead and maintain staffing levels while serving even more clients.”
Jared Robey, WorldView’s Vice President of Sales, added: “We’re grateful to be a Homecare Homebase preferred partner and to support their home-based care delivery efforts. We're excited to further integrate our products and align our vision to enhance agencies' ability to provide better care by streamlining medical records processes.”
To learn more about these companies, visit hchb.com and worldviewltd.com.
About Homecare Homebase, LLC
Homecare Homebase is a Dallas-based software leader offering hosted, cloud-based solutions to streamline operations, simplify compliance and boost clinical and financial outcomes for home-based care agencies. Our customized mobile solutions enable real-time, wireless data exchange and communication between field clinicians, physicians and office staff for better care, more accurate reporting, and improved revenue cycle management. Founded by industry veterans in 1999, HCHB empowers over 200,000 users to service more than 800,000 patients daily, resulting in over one hundred million visits per year. The company is part of the Hearst Health network. For more information visit http://www.hchb.com or call us toll-free at 1- 866-535-HCHB (4242)
About Hearst Health
The mission of Hearst Health is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Care guidance from Hearst Health reaches the majority of people in the U.S. The Hearst Health network includes FDB (First Databank), Zynx Health, MCG, Homecare Homebase and MHK (formerly MedHOK). Hearst also holds a minority interest in the precision medicine and oncology analytics company M2Gen. Follow Hearst Health on Twitter @HearstHealth and LinkedIn @Hearst-Health.
About WorldView
WorldView Services Ltd. is a cloud-based document management service provider offering secure, content services solutions that enable organizations to store, manage, and share vital information between employees, vendors, partners, and customers. With decades of experience across a multitude of industries, WorldView’s global view of business process automation allows it to provide a full suite of end-to-end, integrated solutions for software platforms as well as consultation and customization for end-users. Today, WorldView tracks, routes and stores over half a billion documents for thousands of healthcare professionals across North America. For more information visit worldviewltd.com.
###
Media Contacts
For Homecare Homebase:
Liz LeGrande
llegrande@hchb.com
For WorldView:
Jared Robey
jrobey@worldviewltd.com

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August 08, 2022 10:00 ET | Source: Facts & Factors Facts & Factors
Pune, INDIA
NEW YORK, United States, Aug. 08, 2022 (GLOBE NEWSWIRE) — Facts and Factors has published a new research report titled “Content Management Software Market Size, Share, Growth Analysis Report By Traditional Solutions (Enterprise Document Management, Enterprise Web Content Management, Enterprise Records Management, Enterprise Document Collaboration, Digital Rights Management, and Content Analytics), By Applications (Social Content Management, Mobile Content Management, Big Data Management, and Cloud Content Management), By Deployment (Hosted and On-premises), By End-Use Industry (Academic and Education, Banking and Financial Services and Insurance (BFSI), Consumer goods & retail, Energy and Power, Government and defense, Life science and healthcare, Media and telecommunication), and By Region – Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2028” in its research database.
“According to the latest research study, the demand of global Content Management Software Market size & share was valued at approximately USD 17.5 billion in 2021. The market is expected to grow above a CAGR of 6.5% and is anticipated to reach over USD 25.5 billion by 2028.”
The report analyses the Content Management Software market’s drivers and restraints, as well as the impact they have on-demand throughout the projection period. In addition, the report examines global opportunities in the global Content Management Software market.
What is Content Management Software? How big is the Content Management Software Industry?
The evolving demand dynamics of digital marketers for managing digital content are opening up novel channels for the global content management software (CMS) or system. Enterprise content management (ECM), web content management (WCM), and to some extent, one-to-one marketing are all experiencing growth in the market for content management software. Brands may generate and manage content using CMS tools, including document and digital asset management. They typically provide publishing, format management, revision control, searching, and retrieval.
The fact that content management systems for web publication only require the barest of technical knowledge is a strong argument in favor of their rising popularity. New opportunities are emerging in the industry due to the integration of artificial intelligence (AI) and machine learning into the primary platform of content management software. These technologies are increasingly important in the market for content management software as essential facilitators of many vital applications. One example is the development of personalized technologies.
Get a Free Sample PDF of this Research Report for more Insights with Table of Content, Research Methodology, and Graphs – https://www.fnfresearch.com/sample/content-management-software-market

 (A free sample of this report is available upon request; please contact us for more information.)
Our Free Sample Report Consists of the Following:
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Market Dynamics
The main forces propelling the market for content management software are the government, life science, healthcare, retail, consumer goods, and defense sectors’ steadily rising contributions. Additionally, it is projected that the market for content management software will be driven by exponentially growing data requirements and an increase in cloud platforms. Reduced prices for servers, LCD panels, connectivity, and networking equipment are also projected to fuel the expansion of the market for content management software. Market demand is predicted to be driven by improvements in graphics, HD movies, and animation technology that produce transformed material. Additionally, it is anticipated that the rising acceptance of BYOD, smartphones, tablets, mobile productivity apps, and cloud services will propel market expansion.
However, the development of the business content management system market is hampered by high initial implementation costs and SMEs’ lack of knowledge on how to apply the best solution for their particular needs.
Directly Purchase a copy of the report with TOC @ https://www.fnfresearch.com/buynow/su/content-management-software-market

Content Management Software Market: COVID-19 Impact Analysis
The market for content management has benefited from the epidemic. It has become more challenging for businesses to run due to the COVID-19 epidemic and the increase in remote work environments. With the extraordinary new virus epidemic, many firms were forced to scramble to locate a document management solution that streamlined and simplified their business operations. Whether a user works in the office or remotely, CM systems offer access to mission-critical information.
Content management (CM) solutions are used by businesses in various industries to improve workflow efficiency, storage, security, compliance, and the smooth flow of business information in accounts payable, accounts receivable, human resources, and contract collaboration.
Competitive Players
The report contains qualitative and quantitative research on the global Content Management Software Market, as well as detailed insights and development strategies employed by the leading competitors. The report also provides an in-depth analysis of the market’s main competitors, as well as information on their competitiveness. The research also identifies and analyses important business strategies used by these main market players, such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts.
Some of the main players in the global Content Management Software market;
Browse the full “Content Management Software Market – Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2028” Report at https://www.fnfresearch.com/content-management-software-market

Content Management Software Market: Segmentation Analysis
The global content management software market is segregated based on traditional solutions, applications, deployment, end-use industry, and region.
Based on traditional solutions, the market is divided into enterprise document management, enterprise web content management, enterprise records management, enterprise document collaboration, digital rights management, and content analytics. In 2021, enterprise web content management dominated the market. Based on applications, the market is divided into social content management, mobile content management, big data management, and cloud content management. In 2021, content management software’s social content management application dominated the market.
Based on deployment, the market is divided into hosted and on-premises. The rate for hosted deployment is predicted to be the highest in 2021. Based on the end-use industry, the market is divided into academic and education, banking and financial services and insurance (BFSI), consumer goods & retail, energy and power, government and defense, life science and healthcare, media and telecommunication. The healthcare sector acquired a significant market share in 2021.
Regional Dominance:
The global content management software market is divided into geographic regions: North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. With the largest market share, North America currently controls this market and is anticipated to keep expanding during the projection period. The rapid adoption of modern technologies and a strong emphasis on research and development are the fundamental causes of this expansion. This area benefits from domestication because the U.S. and Canada, two technologically developed nations, are home to the majority of significant vital players in the web content management market.
To secure and manage the volume of data, industry sectors, including BFSI and governments, are heavily investing in ECM solutions. With the rising ECM adoption patterns in nations like Japan, China, and India, the Asia Pacific is anticipated to have the quickest growth rate in the ECM market. The highest CAGR is projected for APAC during the forecast period. The market in this region is expanding due to the growing adoption of content management among small and medium-sized businesses.
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The global content management software market is segmented as follows:
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By Applications
By Deployment
By End-Use Industry
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Appfire announced it has acquired Comalatech. Comalatech’s suite of document management apps joins Appfire’s portfolio of software solutions to improve collaboration for teams of all sizes.

As part of the One Appfire initiative, Comalatech will become fully integrated into the Appfire brand for a streamlined customer experience with the Appfire platform.
Founded in 2005, Comalatech was first-to-market with powerful collaboration solutions for Confluence, one of Atlassian’s leading work management solutions. Notable Comalatech products include Comala Document Management, Comala Publishing, and Comala Metadata. The addition of these products to Appfire’s portfolio further cements Appfire’s position within the Atlassian communities as a trusted software platform to help make work flow.
“Confluence is at the center of knowledge management and collaboration for teams, and it integrates natively with many of the top products teams rely on each day, including Slack, Microsoft Teams, and Google Workspace,” said Randall Ward, Co-Founder and CEO of Appfire. “Comalatech’s suite of products amplifies collaboration in today’s distributed workplace by introducing governance and workflow, making it easier to create, approve, and distribute content. We’re excited to welcome this talented team to Appfire.”
Comalatech Founder and CEO Roberto Dominguez and Comalatech’s 40-plus team members bring decades of deep experience solving document management challenges across the enterprise. The team will continue to develop these solutions with additional investments, support, and infrastructure within Appfire.
“Appfire has always had a close pulse on the latest and greatest apps in the Atlassian Marketplace,” said Roberto Dominguez, Comalatech Founder. “We’re looking forward to joining the team and so many other innovative app developers, creators, and collaborators in the Appfire family.”
Comalatech has offices in British Columbia, Canada and Bilbao, Spain. Appfire plans to keep both offices and further expand headcount in both geographies.

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Data sovereignty is the concept that information in binary form is subject to the laws of the nation-state where the data is located. For example, data stored in a cloud provider's data center in San Francisco is covered by the California Consumer Privacy Act of 2018 (CCPA) — even if the data… View Full Term
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An electronic document management system (EDMS) is a software system for organizing and storing different kinds of documents. This type of system is a more particular kind of document management system, a more general type of storage system that helps users to organize and store paper or digital documents. EDMS refers more specifically to a software system that handles digital documents, rather than paper documents, although in some instances, these systems may also handle digital scanned versions of original paper documents.
An electronic document management provides a way to centrally store a large volume of digital documents. Many of these systems also include features for efficient document retrieval.
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BOSS Magazine
Embracing technology helped MegaCorp Logistics thrive as other 3PLs struggled to survive
by BOSS Editorial | Published: November 1, 2022 | Updated: November 1, 2022 11:13 am
View This Article in BOSS Magazine

Bold decisions and a touch of prescience advanced MegaCorp Logistics into an industry leadership role at a time when others in the space were struggling to respond to the sudden changes wrought by the pandemic.
Based in Wilmington, N.C., MegaCorp is one of the country’s most lauded logistics firms. Not only have they moved $11.6 billion of goods in their 13-year lifetime, but their commitment to exceptional service through technology and collaboration also keeps them atop a number of “best of” lists, and at top of mind for shippers large and small.
A passionate innovator with a mission to be America’s premier logistics provider, MegaCorp specializes in meeting the needs of customers seeking comprehensive full truckload and LTL services throughout North America. The company leverages a blend of technology, service, and collaboration that goes beyond meeting service level requirements, introducing their clients to new and innovative technology resources.

John Carter Gillespie
“We’ve found the key balance in providing exceptional service and finding areas where our technology can improve or enhance our clients’ or carriers’ experience with us,” said John Carter Gillespie, the company’s Chief Technology Officer. “We are heavily into anything that helps us differentiate and innovate in our offerings for our carriers and our customers.”
Gillespie credits company CEO Ryan Legg’s comfort with radical change as the driver for their sweeping technology modernization effort; that mindset launched MegaCorp into an enviable leadership position in the 3PL space. “He recognized where the industry is going, and where we needed to optimize so we could scale appropriately,” he said.
When Gillespie joined the company in March 2020, he set out to build out a proprietary transport management software (TMS) system inside the cloud. The TMS enhances day-to-day operational efficiencies, allowing users to access multiple system resources including CRM capabilities, carrier profile information, carrier document storage, and processing, as well as the ability to post loads to external platforms and research market capacity and truck pricing.
The modernization plan also included updating their major operational business processes, and a push to become more cloud scalable and mobile- and web browser-friendly.
Prior to the pandemic’s onset, the company had moved their telephone and email contact systems to the cloud to create an operating expense (OpEx) subscription model for hardware. “We knew that as we scaled and grew, we could just consume versus having to buy servers and build out data centers in colocation spaces,” he said.
Working with the industry’s biggest cloud providers opened a plethora of regional data center opportunities, making it easy for their third-party integrators to get on board. Moving systems let them avoid technology roadblocks, including the consequences of the supply chain chip shortage that made it difficult to acquire servers and networking equipment – issues that many similar firms had to face.

The creation of a hybrid, remote-friendly work model allowed their employees to work from home; by doing so, they retained 100% of their existing workforce and even hired an additional 50 workers at a time when other 3PLs were enduring layoffs. “We had about 325 employees when I came to the company. Today we have 670 employees,” Gillespie noted. At the same time, MegaCorp’s revenue grew from roughly $350 million to approximately $900 million in revenue.
The company’s technology resources also include real-time tracking updates that can easily be integrated with industry tracking platforms including MacroPoint and FourKites. Automated over-the-road reports provide tracking and load status updates, as well as access to the company’s free interactive client portal, HeroConnect.
The cloud-based client portal that allows customers to view their active and historical freight information in real-time is directly linked to their TMS. MegaCorp clients can view appointment information, and appointment confirmation numbers, as well as real-time location check calls, location maps, and satellite views through their tracking integration with the Trucker Tools Smart Capacity system.
Smart Capacity makes it fast and easy to locate specific types of capacity in certain lanes and on specific dates. In addition to making loads digitally available to owner-operators and carriers, the system enables them to transfer load documents for payment on MegaCorp’s carrier portal.

The system stores historic load data, giving clients continuous visibility even after their load is delivered. “HeroConnect provides consistent visibility so our clients can continue day-to-day operations without having to stop and find out additional information,” Gillespie explained. “We want to provide transparency to our clients — what we see, they see.”
Several key partners, including Presidio and AppSmart, helped to make the transformation a success. Virginia’s More Better Technology (MBT) provided architecture, cloud, DevOps, app modernization, and delivery advancement tech to modernize their TMS architecture to be adaptable to MegaCorp’s rapidly growing business.
“MBT has been a great partner, helping us reach our scalability needs by maturing our cloud architecture and management along with the necessary application changes to realize unlimited scale,” Gillespie said. MBT leveraged their expertise and proprietary tooling to rapidly adapt and correct legacy application code across MegaCorp’s multi-million line application platforms, which was hindering them from achieving their desired scale, stability, and implementation of new functionality.
“They partnered with our IT and business communities to build roadmaps and strategic plans to realize the right business value at the right time with the right architecture,” he added.
When it comes to fostering a highly productive and healthy workforce, the award-winning enterprise goes above and beyond, creating what Gillespie calls “life-changing” opportunities for their employees. In fact, Inc. named MegaCorp one of the top workplaces in America for 2022.

At the local level, the company partners with several organizations to create a robust talent pipeline, not just for themselves, but for their community. They are developing university-level talent intern partnerships and working with the Wilmington Chamber of Commerce to create technology career paths for high-schoolers.
They’re also collaborating with SparkNC, supporting an inventive outreach to elementary and high schools throughout North Carolina in which students learn about the tech industry, solving real problems for real businesses or organizations with the support of a certified coach. We’re certain that MegaCorp’s approach to introducing students to technology will highlight the need for what makes the company stand apart – customer service.
“We understand the workload that can inhibit our clients daily, and we do everything possible to make their experience with MegaCorp seamless and a breath of fresh air.”
MegaCorp is an award-winning logistics company with remarkable growth. MegaCorp is headquartered in Wilmington, NC with offices in Cincinnati, OH; Elkins, WV; Morgantown, WV and Jacksonville, FL. MegaCorp services the continental US and Canada.
MegaCorp is named as one of the top places to work by Inc Magazine and the turnover rate is less than 8% because when you work for the best, why would you leave? With our fun, vibrant, corporate culture and unlimited earning potential, we want to bring out the best in people, so we offer the Mega-best. Our pay is well above industry standard, and we have a lengthy list of Mega Perks because we have our employees’ best interest at heart and know you are not just a number. At MegaCorp, we want you to thrive in a positive work environment, so we give you the tools you need to succeed without being suffocated by micromanagement.
Want to join our team? View openings and apply at www.MegaCorpLogistics.com/careers or reach out to our recruiter, Carolyn Aubitz: [email protected] or 910.332.0820 x1410.
We recognize that MegaCorp is an extension of our clients’​ logistics operations, and we have strict policies in place to ensure that their goods are delivered safely and on time. At MegaCorp, we also understand that our clients are trusting us with the core of their business, and we do not take that job lightly. Our staff is highly trained and takes great pride in their work along with the relationship they have with their clients. We are people helping people, offering the best to our customers, transportation partners and employees — it’s the Mega way.
We specialize in full truckloads, are asset-based, have an owner-operator program and a national carrier database of trucks that have been thoroughly screened and vetted to meet our above-industry standards. MegaCorp can also handle your LTL and rail freight as well. For references or a lane quote email [email protected] or call us at 877.241.1649.
Corporate Office
1011 Ashes Dr.
Wilmington, NC 28405
Phone Number: 910.332.0820
Email: [email protected]
Homepage Link: http://www.megacorplogistics.com/
Facebook:  https://www.facebook.com/MegaCorpLogistics/
Twitter:      https://twitter.com/megacorp3pl
LinkedIn:   https://www.linkedin.com/company/megacorp-logistics/
 
Category: Innovation, Supply Chain



Embracing technology helped MegaCorp Logistics thrive as other 3PLs struggled to survive
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Paperless document strategies are more of a culture than a strategy; you can put all of the technology in place, but if you still “have to have” paper, you may not wind up as paperless as you planned. So, what does it take to really do digital documents right?
If you are looking at a transaction without the supporting documentation or “paperwork,” how can you tell what’s going on? If you simply store documents in a file folder structure, even with smart naming conventions, you may not be as paperless as you think.
If you have different document storage systems, including file cabinets, a Document Management System (DMS), a portal, some off-site storage, and a backup in the cloud, you may not be as paperless as you think. If you recall the classic Bugs Bunny cartoons, I’m reminded of Bugs’ phrase, while munching a carrot: “Ehh, what’s up, Doc?”
What Needs Are You Trying to Satisfy?
First, there is no one right way to implement any technology. It’s preferable to align your business strategy and tactics with your technology strategy and tactics, which should lead to your paperless and accounting tactics. However, if someone says, “This is the one (or only) way,” don’t buy it.
There are many right ways to implement paperless, but the best digital documents strategy looks at your business or your client’s business holistically. What are the needs that you are trying to satisfy?
What Are Your Pain Points?
Normally, there are several pain points related to paperless digital document management. Let’s see if some of these ring true with you:
Note that we could have named more transactional items like bank statements, expenses, invoices, quotes, orders, and similar business documentation or documents that describe the processes of a business – or, in a word, documentation.
Recent Developments in Paperless Systems
While paperless systems have been around for 20-plus years in small business, developers have continued to evolve the capabilities and thinking behind the systems. Recent developments include the use of cell phone cameras to capture images, and performing optical character recognition (OCR) on the images and storing these images with the transaction, such as is frequently done in expense tracking products like: Concur, Expensify, Nexonia, Tallie, Zoho Expense, and a host of other examples.
Another development is the use of portals to retrieve and deliver documents. Links can be sent to clients or customers requesting or delivering information. This eliminates sending documents of any size via email. Examples of portals and information gathering tools include:
Accounting products have also definitely gotten into the paperless digital document act lately with Accounting Power, QuickBooks Online, Xero, and Zoho – as well as with mid-market products such as Financial Force, Intacct, and NetSuite that add a feature to attach documents at the transaction level. And, of course, QuickBooks Desktop was extended with a variety of products that wrapped this popular small business solution with some level of document control.
Examples here include popular choices such as:
From Simple to Sophisticated
The traditional model of storing documents is still commonly used, as it should be. If you consider simple to complex ways to store documents, you wind up with the “levels” of paperless systems. You can do-it-yourself (DIY) by creating folders and using smart naming at the operating system level on your Windows, MacOS, or Linux computer. You can step up your game with Document Management Systems, Document Storage Solutions (DSS), and Enterprise Content Management systems.
What’s the next step up from DIY? You can choose a little more sophistication with simple file cabinet systems. These applications usually assist with file and folder naming, integration to applications, and a few other productivity benefits.
Sometimes these file cabinet systems are called Document Storage Solutions. DSS typically have a more focused set of features and functions, which are often targeted to a specific niche such as direct integration with a particular tax prep package, integration with QuickBooks, or providing a secure file sharing solution. These applications are generally designed to index data in a single (or small number) of ways, and may have a fixed organizational hierarchy.
Although a few of these products have been named earlier in other contexts, the following products are examples of DSS:
The next level of sophistication in paperless systems is Document Management Systems (DMS). DMS are designed as comprehensive business solutions for automating the capture, storage and dissemination of all electronic documents and files in an organization.
DMS applications typically, but not always, have the ability to connect with products from multiple vendors and multiple index fields so that a single document can be simultaneously filed more than one way. The application of automatic naming, records retention, and other features are included and automated.
Examples of products in this category include:
Finally, the highest level of system is known as Enterprise Content Management (ECM). ECM is a formalized means of organizing and storing an organization’s documents, and other content, that relate to the organization’s processes. The term encompasses strategies, methods, and tools used throughout the lifecycle of the content.
ECM systems perform everything that a DSS or DMS can do, plus other features like scheduled publishing of content, much like a web-site content editor such as WordPress or Joomla can do, providing security control of documents, publishing and recall of documents or document control, and these systems almost universally have a workflow component available or included.
Additional technologies like recognition technologies, forms processing, COLD, aggregation, collaboration, records management, and library services are all common. While ECM are rarely used in the small and medium sized business market, if the conditions are right, some organizations may have to step up from a DMS to an ECM.
Examples include:
Although not a comprehensive list, http://www.totallypaperless.com/solutions contains a few more examples not named in this article of the 300 or so products sold into the United States market.
Challenge: Large Number – and Range – of Products
So far in this article I have been trying to expose you to the capabilities and levels of products that you can choose from. Hopefully what you are beginning to see is that there are dozens, if not hundreds, of solutions. And these come at all levels of sophistication, just as is true of accounting software products.
Unlike accounting, however, there are not really that many dominant players. For example, most of you could simply answer the question: What are three entry-level accounting products? (QuickBooks, Xero, Zoho, Sage 50, etc.). Likewise, even though you may never have seen them, you could probably answer the question: what are the top two ERP products? (SAP and Oracle). You can probably even name a few mid-market accounting software products (Sage 300, Dynamics GP, Open Systems TRAVERSE, Epicor, Infor, etc.).
But how many of you could do the same thing for paperless, DSS, DMS, and ECM before reading this article? The paperless market may be 10 to 20 years behind the accounting market, and the products continue to evolve rapidly as they try to meet a business need.
This is where your challenge comes in. What does your business, or your clients’ businesses, need for document automation? Consider the list of business needs at the start of this article:
Carefully considering these questions will get you started on picking the right level of product. However, just as with choosing accounting software, a more comprehensive system will do more for you. You can choose a point solution like Bill.com to solve a specific problem like cash management, including bill payments. This type of solution may still be required when you have a more sophisticated DSS, DMS, or ECM supported with workflow, a portal, OCR, and other technologies.
Final Thoughts
The selection and implementation of a paperless system is a learned skill set just like implementing accounting software. Do you need to hire a professional to implement your paperless system or do you want to learn enough to add document management to your skill set?
I chose to add paperless skills to my knowledge and it made all the difference in understanding the complete flow of a business system. Do you need to add another tool to your kit? Do you have a firm grasp of the documents that support your practice?
Note: Document Management Systems and Document Storage Systems change frequently. The capabilities you or your clients need can vary widely. Record retention policies are needed and should be followed, but smaller businesses rarely have these in place. You should consider how and what you want to keep as your paperless or digital documents.
Randy Johnston is a well-known technology expert, consultant, trainer and speaker. He will be speaking at the upcoming Accountex USA 2016 event, Nov. 15-18 in Las Vegas. The original post appeared on the Sleeter Group blog. AccountingWEB and Accountex have partnered to bring you this content as we share a belief in the furtherment of the profession through greater insights.
Randy Johnston is a nationally recognized educator, consultant, and writer with over 40 years experience in Strategic Technology Planning, Accounting Software Selection, Paperless, Systems and Network Integration, Business Continuity and Disaster Recovery Planning, Business Development and Management, Process Engineering and outsourced managed…
Very important points made by Randy Johnston. Without a plan and some policies and procedures, it is destined to not reach its full potential. The plan and policies also need to be shared with everyone and enforced. Mr. Johnston is trying to save us from a bad or less than successful experience. I suspect he has witnessed a few of these that have not went so well.
Hi Randy,
Thanks for sharing great information. I think customise NetSuite have all the features which you describe above. If you any one looking for cost effective NetSuite customisation services then click here https://www.suitestation.com/services/netsuite-customization.html

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After a string of open-source flaws, federal agencies could soon require vendors to supply a “software bill of materials.” But there’s a lot to do before SBOMs will be capable of significantly reducing cyber risk.
Often compared to an ingredients list on a package of food, an SBOM is a text file that details the components used to build a piece of software.
A major U.S. initiative aimed at improving transparency into the security of software components has a long way to go before it will be able to reach its full potential.
According to industry analysts and the federal official leading the “software bill of materials” (SBOM) effort for the government, the next phase of the initiative is ready to begin, with more vendors expected to soon start offering a detailed peek at the components used inside their software to federal customers.
But while SBOM will need time to fully mature, the important thing is to get started with what’s ready now and build from here, said Allan Friedman, who heads the SBOM effort at the Cybersecurity and Infrastructure Security Agency.
“To go from security [where software] is a black box to thinking about the broader supply chain — that takes a while, especially in the federal government,” said Friedman, a senior adviser and strategist at CISA, in an interview with Protocol. “But it is a priority.”

At a basic level, an SBOM is just a text file that lists the components used to build a piece of software. The usual analogy that gets drawn is with the ingredients list on a package of food; some security professionals have even suggested just referring to it as a “software ingredient list.”
The software bill of materials could have a range of applications for reducing cyber risk, proponents say, though the most commonly cited use is enabling a customer to quickly pinpoint where they’re running vulnerable components.
The effort has gained traction in part due to rising concerns, in the wake of vulnerabilities such as Log4Shell and attacks such as the SolarWinds breach, about the security of open-source software components and the software supply chain overall. At the same time, not everyone in the cybersecurity community believes SBOM deserves to be a top focus, given all of the initiatives an organization could undertake to improve its security.

SBOM is only a starting point and does not solve any problems on its own, Friedman acknowledged.
“The important thing to remember about SBOM is it’s a data layer. And that’s all it is,” he said. “The goal is to take that data and turn it into intelligence, which can then drive action.”
In truth, the software tools needed to analyze SBOMs in bulk and glean insights from the data largely do not exist yet.
Even the much-touted use case of checking the SBOM for a flaw like Log4Shell is not something even a skilled developer would want to do manually, and it’s beyond the reach of anyone non-technical, said Gareth Rushgrove, vice president of products at Snyk, which offers developer security tools including SBOM generation. Notably, in the initial stage, an SBOM won’t be automatically correlated with vulnerability information.
But many in the industry told Protocol they expect people and companies will be able to solve these problems as soon as more SBOMs are being produced. That will likely be spurred, at least in the beginning, by the federal government and its tens of billions of dollars in annual IT spending.

The U.S. government has been working on various elements of the software bill of materials equation for more than a year now, ever since President Biden’s executive order in May 2021 established SBOM as an important initiative for national cybersecurity. Many software companies have interpreted the efforts as the basis for the eventual inclusion of SBOMs as a requirement in federal contracts.
The White House’s Office of Management and Budget is expected to soon issue a memo to federal agencies detailing how to go about including SBOMs in the contracting process, cybersecurity policy watchers told Protocol. OMB declined to comment.
In the meantime, some federal agencies have already begun to ask for SBOMs.
“It’s going to be a big change.”
In July, the State Department issued a draft request for proposals on technology contracts worth $8 billion to $10 billion, which included a requirement for a software bill of materials. The National Defense Authorization Act for Fiscal Year 2023 mentions a requirement for procured products — with individual items listed in a “submitted bill of materials” — to either be free from software vulnerabilities or include a plan for remediating issues.
If the White House does ultimately direct federal agencies to require SBOMs from software suppliers, it would represent the most-specific technical requirement for cybersecurity ever placed on private-sector contractors by the U.S., said David Brumley, a computer science professor at Carnegie Mellon University and co-founder of cybersecurity startup ForAllSecure, which serves federal customers including the Department of Defense.
In short, in the event this happens, “it’s going to be a big change,” Brumley said.
But given the seriousness of the problem around the security of software — particularly open-source components — it may be exactly the type of ambitious change that the tech industry needs, a number of executives in the software and cybersecurity industries told Protocol.
“I think there is very significant inherent value in this, and we will see adoption across the industry,” said Yogesh Badwe, chief security officer at data protection vendor Druva. “It will take time, of course.”

Standard data fields in an SBOM include the names and versions of components, as well as the relationships between component “dependencies” — the pre-built, third-party software components that are heavily used in software development and are often distributed under open-source licenses.
The lack of visibility into software dependencies has been a major factor behind the push for SBOMs, particularly in the wake of Log4Shell, a critical vulnerability in the widely used Apache Log4j logging component that was discovered last December.
In the ensuing rush to patch affected systems, many software vendors struggled to figure out if their products were vulnerable to Log4Shell due to lack of visibility into their own code, a much more common problem than one might think, said MongoDB CISO Lena Smart. But the data platform company’s work with Snyk allowed it to “see every instance of Log4j so quickly,” Smart said. “That’s why we were able to tell our customers within two days, ‘This is where we are [with Log4j].'”
Notably, the U.S. government’s list of minimum elements needed for an SBOM includes that the documents are written in a machine-readable format to allow for automated usage. The two leading formats, SPDX and CycloneDX, will appeal to different customers based on which type of compliance or standards their industry is focused on, said Tim Mackey, principal security strategist with the Cybersecurity Research Center at Synopsys, which will generate SBOMs for customers.
“It should just be a natural part of the landscape, the way that the other parts of our vulnerability ecosystem are.”
At this point, the basics of SBOM are “reasonably well understood,” and numerous commercial and open-source tools now exist for generating the documents, Friedman said. “There’s no reason that an organization cannot start generating SBOMs and asking for SBOMs from their suppliers.”
Friedman, who has been the federal government’s most prominent SBOM champion for years, previously worked on the issue as director of cybersecurity initiatives at the National Telecommunications and Information Administration, before continuing the effort at CISA.
Going forward, he said, the focus will be on scaling up the production of SBOMs, achieving interoperability between the different vendors that generate them and “operationalizing” the concept — in other words, making SBOM into an everyday part of corporate life, like tax reporting.

“Most people should not be thinking about SBOM” within three to five years, according to Friedman. “It should just be a natural part of the landscape, the way that the other parts of our vulnerability ecosystem are,” he said.
Even in its limited initial phase, the SBOM approach is useful for helping to better inform purchase decisions on software, according to Dan Lorenc, a former Google software engineer who is now founder and CEO of Chainguard. The startup offers tools that aim to help software developers more accurately generate an SBOM and more efficiently remediate vulnerabilities in their own code with the help of the document.
However, because SBOMs aren’t automatically correlated with the National Vulnerability Database, making vulnerabilities transparent in an SBOM will be difficult “until a lot of work gets done on matching the vulnerability database to the software database,” Lorenc said.
“If I had to guess, the first year or two of this SBOM journey is going to be focused on just building up the muscle to ask for them, to provide them, to create them, to keep them up to date,” he said.
At Mend, which offers SBOM generation capabilities, vice president of product Jeff Martin said the federal efforts have also opened the door for private industry customers to begin requesting SBOMs from their software suppliers. Ultimately, “that’s what will actually move the needle,” he said.
Security teams across both the public and private sectors are tired of the mad scramble that occurs every time a new critical vulnerability is disclosed, said Dale Gardner, senior director and analyst at Gartner. Greater software transparency is a top priority for many organizations.
“I think there’s a lot of pressure and demand within the marketplace for these kinds of solutions,” Gardner said. “So I’m pretty confident [SBOM] is going to happen.”
Vendors looking to enable “dynamic SBOM” could be another key piece of the puzzle, according to Katie Norton, a senior research analyst at IDC. Such tools “can help prioritize what to deal with first, by telling you that these are the things that are internet-exposed and exploitable,” she said.

The need for tools that can make sense of SBOMs has always been recognized as a chicken-and-egg issue that would eventually have its time to be addressed, and that’s beginning to happen now, Friedman said.
“Our consumption of SBOM data has lagged — and that’s OK,” he said. “Until recently, we didn’t have a lot of SBOM data sitting around, so no one would have sought out an SBOM consumption tool. We’re now at a level where that’s starting to emerge.”
Without Biden’s executive order, it’s unclear whether the SBOM movement would have gained the attention and momentum needed to go mainstream.
“When the White House announced that part of the basic level of software security was including an SBOM, that did have a huge impact on how people saw this,” Friedman said. “It was an emerging idea. And now it was going to be expected as part of the basic software model.”
The SBOM initiative has prompted significant debate in the cybersecurity community in recent years, and continues to do so. While most say they support the push for greater software transparency, not all agree that focusing on SBOM is the best use of time for shorthanded security teams.
For the amount of effort that will be required to use SBOMs, the actual risk reduction is not likely to be worth it right now, said Wim Remes, managing director of the security services unit at Damovo.
“SBOM is a nice idea,” Remes said. “But I think it shouldn’t be a priority at this moment.”
Jonathan Reiber, vice president of cybersecurity strategy and policy at AttackIQ, and a former cyber policy official in the Obama administration, agreed.
SBOMs are “a great thing. They should happen. They’re not ‘the’ thing,” he said. “Start with what we know the adversary is going to do, and defend your high-value data [against that].”
Meanwhile, the federal effort around SBOM has also been questioned by some in the broader tech industry, including representatives of the Information Technology Industry Council, a trade group whose members include many of the largest companies.

“We’re not saying that SBOMs can’t be useful,” said Courtney Lang, senior director of policy at the group. “But I think there does remain a lot of work to be done in order to ensure that, if there is going to be some kind of future requirement, it actually yields useful information to the federal government.”
When asked about the readiness of federal agencies to use SBOMs, Friedman said that “there are definitely organizations in the U.S. government today that are ready to embark on that journey.”
Just like in the private sector, the government “has organizations that have spent a lot of time and money and staff thinking about the broader security landscape,” he said. “And there are also much smaller organizations that comply with federal rules, but don’t necessarily have abundant resources to take on new roles and responsibilities.”
“[SBOMs are] a great thing. They should happen. They’re not ‘the’ thing.”
Likewise, smaller software vendors that sell to the federal government could also be affected differently by any forthcoming SBOM requirements, said Rick Holland, CISO at ReliaQuest-owned cybersecurity vendor Digital Shadows.
Smaller vendors may have a steeper challenge with finding the resources needed to supply an SBOM, and may have to decide whether a federal contract is valuable enough to do so, Holland said.
Whatever the federal government ends up doing in terms of SBOM requirements for contractors, “I’d like to see a gentle approach to SBOM initially,” said Marc Rogers, executive director of cybersecurity at Okta.
For the first phase of SBOM, companies should just be asked to make their best effort, “and then they can improve on it,” Rogers said. “I’d like to see that go through some cycles before anyone starts sort of waving a stick.”
At data management software vendor AvePoint, cybersecurity chief Dana Simberkoff also wants to see answers for some of the other open questions about the practicalities of implementing SBOMs — from how to automate their usage to a mechanism for ensuring they don’t end up in the hands of attackers — before any SBOM requirements for contractors roll out.
Given that AvePoint’s software is used broadly across the U.S. government, she has good reason to pose such questions.

“Conceptually, this is absolutely the right direction for the government to take and for industry to take, as well,” said Simberkoff, who is chief risk, privacy and information security officer at the company. “But there are key things that need to be fleshed out.”
Still, the current lack of visibility into the security of software is just too serious of a problem to do nothing, she said, counting herself among the strong supporters of the SBOM initiative. “I’m a big believer in not letting the perfect be the enemy of the good.”
Kyle Alspach ( @KyleAlspach) is a senior reporter at Protocol, focused on cybersecurity. He has covered the tech industry since 2010 for outlets including VentureBeat, CRN and the Boston Globe. He lives in Portland, Oregon, and can be reached at kalspach@protocol.com.
The bugs feature a “high” severity rating, down from the initial “critical” rating, and estimates suggest just 1.5% of OpenSSL instances are impacted.
A pre-announcement last week of a new vulnerability had generated significant attention in the cybersecurity community due to the ubiquity of OpenSSL and the massive impact of the Heartbleed vulnerability of 2014.
Kyle Alspach ( @KyleAlspach) is a senior reporter at Protocol, focused on cybersecurity. He has covered the tech industry since 2010 for outlets including VentureBeat, CRN and the Boston Globe. He lives in Portland, Oregon, and can be reached at kalspach@protocol.com.
The team that maintains OpenSSL, a key piece of widely used open-source software that’s used to provide encryption for internet communications, disclosed a pair of vulnerabilities on Tuesday that affect the most recent version of the software.
However, after initially rating the vulnerabilities as “critical” in a heads-up advisory last week, the new vulnerabilities have been downgraded to a severity rating of “high,” though administrators are still being urged to patch systems quickly.
The OpenSSL project team disclosed last week that a new vulnerability would be announced on Nov. 1 but did not provide specifics. The announcement had generated significant attention in the cybersecurity community due to the ubiquity of OpenSSL and the massive impact of a previously disclosed critical vulnerability in the software, the Heartbleed vulnerability of 2014.
OpenSSL enables secure internet communications by providing the underlying technology for the HTTPS protocol, now used on 82% of page loads worldwide, according to Firefox. The Heartbleed vulnerability had affected a significant number of major websites and led to attacks including the theft of hundreds of social insurance numbers in Canada, which prompted the shutdown of a tax filing website for the Canada Revenue Agency.

The vulnerability only impacts OpenSSL versions 3.0 and above. Data from cybersecurity vendor Wiz suggests that just 1.5% of OpenSSL instances are affected by the vulnerability.
That’s due at least in part to the relatively recent arrival of OpenSSL 3.0, which was released in September 2021.
“[Given] the fact the vulnerability is primarily client-side, requires the malicious certificate to be signed by a trusted CA (or the user to ignore the warning), and is complex to exploit, I estimate a low chance of seeing in-the-wild exploitation,” security researcher Marcus Hutchins wrote in a post.
The new version of OpenSSL featuring the patch for the vulnerability is OpenSSL 3.0.7.
The pre-announcement on the new version last week was presumably to give organizations time to determine if their applications would be impacted before disclosing the full details on the vulnerabilities, said Brian Fox, co-founder and CTO of software supply chain security vendor Sonatype.
Given the tendency for malicious actors to quickly utilize major vulnerabilities in cyberattacks, many expected that attackers would begin seeking to exploit the issue shortly after the disclosure.
The new vulnerabilities both involve buffer overflow issues, a common bug in software code that can enable an attacker to gain unauthorized access to parts of memory.
In the first vulnerability disclosed on Tuesday, which has been given the tracker CVE-2022-3602, “An attacker can craft a malicious email address to overflow four attacker-controlled bytes on the stack,” the OpenSSL team wrote in the advisory on the issue.
The resulting buffer overflow could lead to a crash or, potentially, remote execution of code, the advisory says.
The severity rating for the vulnerability was downgraded to “high” due to analysis that determined that certain mitigating factors should make it a less-severe issue, according to the OpenSSL advisory on the issue.
“Many platforms implement stack overflow protections which would mitigate against the risk of remote code execution,” the OpenSSL team wrote in the advisory.

One initial analysis suggests that exploiting the vulnerability is more difficult than it could be since the issue occurs after the validation of an encryption certificate.
For the second vulnerability, tracked at CVE-2022-3786, a malicious email address can be utilized to cause a buffer overflow and crash the system, but remote code execution is not mentioned as a potential concern.
Kyle Alspach ( @KyleAlspach) is a senior reporter at Protocol, focused on cybersecurity. He has covered the tech industry since 2010 for outlets including VentureBeat, CRN and the Boston Globe. He lives in Portland, Oregon, and can be reached at kalspach@protocol.com.
Jason Zins is a Partner at SkyBridge Capital where he leads the firm’s venture and growth equity investing with a focus on crypto and fintech companies. Prior to joining SkyBridge in 2014, Mr. Zins worked at Bloomberg L.P. Mr. Zins received his B.A. in Government from Dartmouth College.
The flow of capital and talent into Web3 startups continues, pulled through this crypto winter by conviction in the generational technology transition it represents. Capital is in place and looking for an early-stage home. Valuations and expectations have normalized, and that is facilitating rational, purposeful engagement with Web3 startups. We believe the Web3 investment environment is riper than ever.
At SkyBridge, we have invested over $400 million in leading crypto and fintech startups since 2020. We expect to accelerate our efforts following our partnership with FTX Ventures, which recently bought a 30% stake in SkyBridge. Our collective goal is to grow the ecosystem, and we’re here for the long term.
SkyBridge Capital’s Anthony Scaramucci and FTX’s Sam Bankman-Fried at Crypto Bahamas
To founders and operators, now is the time to invest in Web3 builders who are focusing on real-world impact. Investors are looking for tangible use cases, including in the physical world. The recent SALT New York conference, for instance, featured two projects that are interesting to investors at the moment:

As an investor at SkyBridge, I have seen countless pitches, read my fair share of term sheets, and developed a good sense for what makes Web3 founders more likely to succeed — and more likely to fail.
If you are a Web3 entrepreneur, here is our advice for you:
1. Focus on the product.
Demonstrate economic value. The crypto winter is proving once again that token price is the last thing we should care about. The VC correction is proving once again that valuations are not an indicator of success. While money continues to flow, the crypto winter and VC slowdown have forced even the most committed Web3 venture capitalists (and their investors) to proceed with more caution.
Valuations have become less hype-driven and more realistic; the amount of time spent on due diligence has increased substantially; and every founder needs to directly, clearly, and concisely answer the question, “Does this project have any real-world utility, and does it create economic value?”
Just as you would with any other tech product, focus on the fundamentals: user growth, customer acquisition cost, burn rate, and all the rest of that really boring stuff that drives return on investment and really matters.
2. Embrace transparency.
Our LPs want to know that their money is safe with us — and we need to know it is safe with the companies we invest in. That means a couple things for you.
Be as transparent as you can be about custody and security, especially if tokens are part of the deal structure. Where are the assets held? What measures are in place to protect them? We have a long history of operational due diligence, and we place a premium on careful control over the assets.
Don’t underestimate the business impact of regulation. Incorporate its advent into your thinking. We believe, as many investors do, that regulation is coming — it’s just a matter of time — and that it will have a positive impact on the industry. Embrace it; don’t try to hide or operate in the gray area.

3. Play the long game.
Believe it or not, we’re still early in the age of Web3. That has several implications for founders.
Keep your nose clean. Good character is hard to find and selling at a premium in this space (see: 3AC). The majority of Web3 founders are unfamiliar to most investors. That means a clean track record, references, and being able to demonstrate trustworthiness are more important than ever.
Play nice. Whether it’s an investor who rejects you or a competitor you feel like you’re racing against, don’t sling mud or burn bridges. The landscape is constantly shifting, people move around in this industry all the time, and your paths will almost certainly cross again. The borderless economy isn’t a zero-sum game. Don’t treat it like one.
Protect your culture. Make sure your employees share the same values and standards of conduct. The talent pool is deep right now, but remember that, for startups, every single hire has an outsize impact on the culture (and chances of survival). If you make one bad hire in a company with 10,000 employees, you won’t feel it. But make one bad hire in a company with 10, and it’ll probably kill you.
*****
Projects built on financial engineering are a thing of the past. The excess and easy capital has left the system. This is a good thing. Focus on building great products or protocols, and the valuation will take care of itself over time. Obsess over valuation, and you may find yourself a zombie without access to capital.
We want you to succeed, whether that translates to capital investment or not. Because every win in this space, no matter where it comes from, pushes the tide a little higher.
Jason Zins is a Partner at SkyBridge Capital where he leads the firm’s venture and growth equity investing with a focus on crypto and fintech companies. Prior to joining SkyBridge in 2014, Mr. Zins worked at Bloomberg L.P. Mr. Zins received his B.A. in Government from Dartmouth College.
Even as climate change increases the risks of floods, fires, and droughts, there are steps that data centers large and small can take to minimize their future vulnerability.
Lisa Martine Jenkins is a senior reporter at Protocol covering climate. Lisa previously wrote for Morning Consult, Chemical Watch and the Associated Press. Lisa is currently based in Brooklyn, and is originally from the Bay Area. Find her on Twitter ( @l_m_j_) or reach out via email (ljenkins@protocol.com).
Increasingly extreme weather threatens data centers and one of the things cloud computing customers prioritize most: reliability.
Data center operators have long planned for some climate risks, but climate change is increasing the odds of extreme events and throwing new ones into the mix. That’s creating a reckoning for operators, who could have to reevaluate everything from where to site new data centers to physically hardening infrastructure and spreading workloads across multiple regions.
A 2019 survey by the Uptime Institute, which advises business infrastructure companies on reliability, shows that a significant share of the cloud computing sector is being reactive to the threats that climate change poses or, even worse, doing nothing at all. Nearly a third of the nearly 500 data center operators that responded said they had not recently reviewed their risks and had no plans to do so. Meanwhile, just 22% said they are “preparing for increased severe weather events.”

Jay Dietrich, the Uptime Institute’s sustainability research director, said that large data center companies generally have the resources to undertake more regular risk assessments and prepare for how climate change will impact operations, from storms that could increase the risk of outages to drought that could complicate access to water for cooling. Meanwhile, smaller companies tend to be more reactive, though they stand to lose the most.
“If I’m a smaller company that doesn’t have a big data center infrastructure, but it’s integral to my operation,” Dietrich said, “I’d better be proactive because if that goes down, it’s my business that goes down with it.”
Amazon Web Services, Google, and Microsoft — dubbed the Big Three in the data center world — have the world’s biggest cloud computing footprints, and all three have robust risk assessment processes that take into account potential disasters.
AWS says it selects center locations to minimize the risks posed by flooding and extreme weather and relies on technology like automatic sensors, responsive equipment, and both water- and fire-detecting devices to protect them once they’re built. Similarly, Microsoft uses a complex threat assessment process, and Google assures customers that it automatically moves workloads between data centers in different regions in the event of a fire or other disaster.
If I’m a smaller company that doesn’t have a big data center infrastructure, but it’s integral to my operation, I’d better be proactive because if that goes down, it’s my business that goes down with it.”
However, none of the Big Three explicitly call out climate change in their public-facing risk assessment processes, much less the mounting threat it poses. (None of the three responded to Protocol’s specific questions and instead provided links to previous statements and webpages.)
A 2020 Uptime report warns that data center operators may have become complacent in their climate risk assessments, even though all evidence points to the fact that “the past is no longer a predictor of the future.” For instance, sea-level rise could overwhelm cables and other data transmission infrastructure, while the rise in large wildfires could directly threaten dozens of centers located in the West.

Meanwhile, storms are expected to intensify as well. A recent assessment found that roughly 3.3 gigawatts of data center capacity is in the federally recognized risk zone for hurricanes, and 6 gigawatts of capacity that is either planned or already under construction falls in the zone as well. And even when a data center itself is out of harm’s way, climate impacts have made power outages more likely, requiring centers to rely more on backup systems.
Given that data centers are designed to operate for 20 years — but are generally in use for much longer — the need to plan for how climate change is shifting baseline conditions is vital to ensuring operators aren’t caught off guard. This isn’t necessarily a future problem either. In 2017, wildfires got within three blocks of Sonoma County’s data center, and also scattered the team responsible for operating it across Northern California. And just this year, Google and Oracle’s data centers experienced cooling system failures amid record heat in the U.K.
To account for these risks, Uptime encourages companies to spread workloads between data centers and regions; if a storm hits Florida, a provider should have infrastructure out-of-state so service can continue without pause, which happened during Hurricane Ian last month. While this redundancy is easier for a large company with widespread data centers, even smaller companies can benefit from using secondary and out-of-region sites for backup and recovery in case a climate-related disaster causes data loss at the original site.
Smaller fixes could have a big climate resiliency payoff as well. Uptime recommends investing in disaster prediction resources, such as those developed by insurance companies, to pinpoint the likelihood of disasters at any given site and use that information to take steps to prepare data centers for disaster, from moving generators and pumps to higher ground to installing flood barriers. These steps can improve a center’s reliability when disaster hits. At least some companies are already taking these steps, including Equinix, which has a global footprint of more than 240 data centers.
“We have undertaken a climate risk and resilience review of all our sites with our insurers,” Stephen Donohoe, the company’s vice president of global data center design, and Andrew Higgins, director of engineering development and master planning, told Protocol in a joint statement. “Climate risks are an integral part of our due diligence process during site selection, with flood risk, wind risk, water stress and extreme temperatures considered prior to acquiring the site mitigation measures are considered during the design process.”

[W]e’ve been really emphasizing that this is coming … You’re better off being in front of it than behind it.”
Major enterprise operations may have no choice but to take some of these steps, given policy changes underway in Europe and the U.S.
The EU’s corporate sustainability reporting directive, which will come into effect in 2023, requires large companies operating on the continent to disclose their exposure to various risks, including climate change. In the U.S., the Securities and Exchange Commission is considering a similar set of rules that would also require that companies disclose climate risk information, though a final rule is still months away.
If the rule, which is still in flux, comes into force, even the most reactive data center companies will have to change their ways.
“In our publications and discussions with clients and members, we’ve been really emphasizing that this is coming,” said Dietrich. “You’re better off being in front of it than behind it.”
Lisa Martine Jenkins is a senior reporter at Protocol covering climate. Lisa previously wrote for Morning Consult, Chemical Watch and the Associated Press. Lisa is currently based in Brooklyn, and is originally from the Bay Area. Find her on Twitter ( @l_m_j_) or reach out via email (ljenkins@protocol.com).
Twitter could turn into an even bigger medium for crypto messages — if it survives. Meanwhile, Binance is advising Twitter on how to embrace Web3.
The ongoing health of Twitter and its direction under Musk could have a significant impact on a service where crypto promoters tout tokens, developers coordinate software updates, and investors seek information.
Benjamin Pimentel ( @benpimentel) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Google Voice at (925) 307-9342.
Twitter’s future looks fuzzy under Elon Musk. But could things be coming into focus for crypto Twitter?
Musk now owns a social network used by a large and dynamic online community of crypto supporters, in which he himself has been one of the loudest and quirkiest voices. The ongoing health of Twitter and its direction under Musk could have a significant impact on a service where crypto promoters tout tokens, developers coordinate software updates, and investors seek information.
The self-appointed “chief twit,” who has more than 112 million followers on Twitter, is known for triggering wild movements in the price of dogecoin by endorsing — or even just mentioning — the token. He triggered a sell-off by jokingly dismissing it as “a hustle” on “Saturday Night Live.”
At his direction, Tesla purchased $1.5 billion worth of bitcoin and announced that it would take the crypto token as payment before selling a huge chunk of that investment and saying bitcoin payments had been halted due to environmental worries.

Despite Musk’s idiosyncratic posturing, crypto fans on Twitter seem excited by the notion of someone they view as one of their own running the place. Dogecoin, for example, has been rallying again, its price boosted not by any tweets by Musk but simply by the idea that one of its leading cheerleaders is in charge.
There could be more concrete changes to Twitter’s business from the crypto world, though. The deal itself was made possible in part by backing from a crypto powerhouse, Binance, giving the world’s biggest crypto marketplace a say in reshaping a major social network.
CEO Changpeng Zhao said in a statement that Binance’s hope is to “play a role in bringing social media and Web3 together in order to broaden the use and adoption of crypto and blockchain technology.”
Patrick Hillman, the company’s chief strategy officer, called the investment “a great R&D opportunity.”
“We see this as a once-in-a-lifetime opportunity to use what is one of the most prestigious platforms from the Web 2.0 era as a laboratory or a sandbox to be able to test out whether Web3 solutions might be able to solve some of the problems that are plaguing Web 2.0 platforms today,” he told Protocol.
He said Binance hopes to play a role in solving problems plaguing crypto Twitter, led by the proliferation of AI-driven bots that have “completely debased the entire conversation,” he said. Musk himself has said spam bots — many of them pushing crypto scams — were a motivation to take over Twitter, and at one point vowed to “defeat the spam bots or die trying!”
Some ideas are already being considered, such as using a microtransaction system that “would result in unimaginable costs for these bot farms,” Hillman said. Another proposal is to attach an NFT to an account or a cluster of accounts to “ensure there was an actual user behind that account,” he said.
These potential fixes will take time, though Musk has shown he wants to move quickly on the product front, rapidly launching plans to charge verified users and explore a relaunch of Twitter’s defunct short-video service, Vine.

Musk is currently focused on reorganizing Twitter, “doing all that work right now that you would expect any new executive who’s just taken over a prestigious company that’s been in existence for over a decade,” Hillman said. “Once that starts to come around, then we’ll start to talk about, OK, how do we begin to launch some of these projects?” he said.
Rob Siegel, a management lecturer at the Stanford Graduate School of Business, said Twitter under Musk could mean that “Web3 technology finally gets a commercially interesting application at scale that is more than financial speculation.”
“I think that is the most interesting thing that I see right now” in the potential impact of a Musk-led Twitter on crypto, he told Protocol.
Then there are the downbeat scenarios, he said.
One is the “potential risk for more volatility [and] meme exploitation. Depending on what happens with Twitter, it could devolve into more chaos, which would encourage bad actors,” he said.
Another risk factor is Musk himself.
Marc Fagel, a former SEC regional director for San Francisco, said “Musk’s promises of a barely moderated free-for-all” could easily attract “racist and anti-Semitic” tweets as well as “unfounded crypto evangelism and pitches for NFT and crypto scams, particularly given Musk’s own predilection for doge-touting and the like.”
Melody Brue of Moor Insights & Strategy agreed. Twitter “will have to figure out how to balance Musk’s ‘free speech absolutist’ stance and human responsibility around hate and misinformation, or it will lose users and more advertisers,” she told Protocol.
Musk tried to reassure advertisers that the service would not become a “hellscape.” But he did not help his case when he shared a baseless conspiracy theory about the attack on Paul Pelosi, the husband of Speaker of the House Nancy Pelosi.
Musk later deleted the tweet, which “probably means he thought it was a mistake,” said Binance’s Hillman.
“Everybody says stupid things on social media, things they regret, things they delete,” he added. “People should be allowed to do that. And it’s not going to go into the calculus of our business and what our objective is right now.”

And that objective is turning around Twitter’s stagnant product development, slow-growing user base, and weak financials. Though the members of crypto Twitter obviously want to know how the Musk regime will benefit them, their needs are likely on the back burner as Twitter reels from the turmoil caused by the takeover.
Siegel said Musk “has bigger problems,” including building “the right internal and online culture,” as well as “navigating political minefields and also paying back his financial supporters.
“Dealing with crypto Twitter might be a low priority,” he said.
Benjamin Pimentel ( @benpimentel) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Google Voice at (925) 307-9342.
The largest game makers in the industry are pinning their growth dreams on the mobile market.
Mobile gaming accounts for roughly $100 billion — more than half of all spending on gaming globally.
Nick Statt is Protocol’s video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.
Speaking last week at The Wall Street Journal’s Tech Live conference, Microsoft Gaming CEO Phil Spencer made a proclamation that has over the last couple of years become a common belief among the biggest names in the game industry.
“There’s no way that you succeed as a gaming company without access to mobile players,” Spencer said in defending the company’s proposed acquisition of Activision Blizzard. In its last fiscal quarter, Activision Blizzard made more revenue from its mobile games like Candy Crush and Call of Duty Mobile than it did on console and PC gaming combined.
Spencer said it was “imperative” Microsoft improve its position in the mobile gaming market to better compete with rivals and expand its audience. “This opportunity is really about mobile for us,” Spencer said of the Activision deal. “When you think about 3 billion people playing video games, there’s only about 200 million households on console.”

That notion — that the console gaming audience has hit a ceiling — is not a new development, though it is rarely so bluntly said aloud. The combined install bases of Microsoft, Nintendo, and Sony amount to roughly 330 million. Yet, to Spencer’s point, many of those console owners own more than one device, while many new buyers of the PS5 and Xbox Series consoles are not fresh customers but returning ones replacing old hardware.
Mobile gaming, on the other hand, accounts for roughly $100 billion — more than half of all spending on gaming globally, according to market researcher Newzoo. This year, as other parts of the business have started to contract following the pandemic-era gaming boom, mobile is still expected to grow by more than 5%, Newzoo estimates.
Now, as the biggest names in gaming seek new revenue streams and consumers, they’re quickly realizing the biggest and most lucrative untapped market is the smartphone. Microsoft is far from alone here. FIFA publisher Electronic Arts, Grand Theft Auto maker Take-Two Interactive, and PlayStation owner Sony have all laid out ambitious plans on mobile over the past two years, often through strategic acquisitions and investments in the business models that work best on Apple and Google’s platforms.
“Mobile phones are becoming more powerful and mobile games are becoming more sophisticated,” said Dennis Yeh, the gaming insights lead at mobile analytics firm Sensor Tower. Yeh cited two other major developments that have made mobile now impossible to ignore. “Cross-platform or multiplatform play is becoming more viable and desirable, so mobile is important to reach the largest audience, especially in developing markets,” he said, while “free-to-play monetization and live [operations] are largely where the industry is moving, and mobile gaming was the original pioneer of those.”
Yeh pointed to the success of Genshin Impact, a live service game available on consoles, mobile, and PC where the experience is “largely the same” across platforms. “The game is also free to play and relies on optional in-game purchases and a ‘gacha’ system. While this itself isn’t necessarily new in Asian markets, Genshin demonstrated the viability and appetite for this in Western markets,” Yeh said.

In two years, Genshin Impact, developed by Chinese studio miHoYo, has earned more than $3.7 billion in lifetime revenue, making it one of the fastest-growing games of all time. It is so successful in both Asian and Western markets that Microsoft is using it as a template to court China-based mobile developers to build games for its Game Pass subscriptions platform, Reuters reported last week. Microsoft passed on the chance to publish Genshin Impact on Xbox, a decision Reuters says Xbox executives “regretted.”
“In developed markets like the U.S. and Western Europe, overall mobile spend is growing, and consumers are increasingly willing to spend on mobile games,” Yeh said. “In developing markets like Latin America and Southeast Asia, mobile represents access to a wide audience, especially consumers who don’t have the ability to buy a console or PC or don’t have access to stable bandwidth.”
Microsoft’s interest in finding the next Genshin Impact is part of a broader industry transition to live service gaming — a model that, as Yeh points out, is dominant and thriving on mobile. Electronic Arts spent close to $4 billion last year acquiring mobile studios to strengthen its position in the free-to-play and live service sectors. Take-Two spent close to $13 billion to buy FarmVille developer Zynga in the second-largest ever gaming acquisition behind only Microsoft’s proposed purchase of Activision Blizzard for $69 billion.
“We’re excited that there are 3.5 billion players in our addressable market. It brings accessibility to our brand,” said EA mobile chief Jeff Karp in an interview with Protocol earlier this year. “It’s really an opportunity to expand our overall ecosystem for the brand, and it creates practicable recurring revenues. It also brings the opportunity to bring our games across platforms.”
Take-Two CEO Strauss Zelnick echoed those comments in a recent interview with The Wrap. “We were already a leader in the console and PC space, and we believe we had already the best collection of intellectual property in the space,” Zelnick said. “However, mobile is the fastest-growing part of the interactive entertainment business.” Take-Two plans to use Zynga’s expertise and resources to help develop mobile versions of its biggest games, including Grand Theft Auto.

In August, Sony acquired its first ever mobile studio, Savage Game Studios, and created an all-new PlayStation Studios Mobile division separate from its console game development unit. PlayStation Studios chief Hermen Hulst described the move as “additive,” saying it will help Sony provide “more ways for more people to engage with our content.” The goal, Hulst added, will be to “reach new audiences unfamiliar with PlayStation and our games.”
PlayStation head Jim Ryan has also cited an expansion to mobile as central to its growth strategy, including a plan to release 20% of all titles by 2025 on smartphone platforms. “By expanding to PC and mobile, and it must be said … also to live services, we have the opportunity to move from a situation of being present in a very narrow segment of the overall gaming software market to being present pretty much everywhere,” Ryan said during an investor presentation in May.
“Whether it be League of Legends or Fortnite, mainstream gaming has already demonstrated the lucrativity, viability, and longevity of free-to-play, live service games,” Yeh said. “Meanwhile, mobile is just a different avenue to access gamers and gain more audience attention share in different settings, such as on commutes.”
Mobile also presents opportunities for all-new business models like cloud gaming and subscriptions, something Microsoft has invested considerable resources into exploring with its Game Pass service. While native mobile games have become more sophisticated, so, too, have streaming platforms that can let you beam console and PC titles from a remote server to your phone screen.
When combined, as Microsoft does with Game Pass and its Xbox Cloud Gaming add-on, mobile presents an opportunity to tap new customer bases. Those include people who have no intention of ever buying a console, but might be interested in streaming console games on their phone — as well as people who might not be able to afford everything required of console or PC gaming, like TVs, monitors, and accessories.

“You’re faced with two larger trends. One of them is macroeconomic — inflation, to put it simply. People are going to start cutting their entertainment budget, which is not essential compared to food and heat. That’s a big transition for the industry,” Joost van Dreunen, an assistant professor at New York University and former game analyst, told Protocol.
“The second piece is that gaming has gone through this moment of transitioning from the fringes. This is not the core gamer that wants to shell out $60 to $70 [per game],” van Dreunen said. “[Game companies] have to necessarily lower the price point to reach average consumers, in the same way Spotify and Netflix do that.”
“Even with the recent shutdown of Google Stadia, accessibility in developing markets will be a key aspect for potential viability [of cloud gaming],” Yeh said. He pointed to accessory makers like Backbone, which produces controllers for smartphones apt at playing both ported games and cloud games without needing to rely on the touchscreen, as evidence the mobile market is now accommodating a far wider breadth of players.
Netflix, a relatively new entrant in the gaming industry, has found success by focusing not on costly console or PC game development — as streaming rival Amazon did to mixed results — but instead exclusively targeting the mobile market. The streaming platform, which has 55 games in the pipeline and now offers 35 titles on smartphones, said this month it was now exploring cloud gaming as a way to reach even more customers.
“We’ll approach this the same way as we did with mobile — start small, be humble, be thoughtful — but it is a step we think we should take,” Netflix’s gaming chief Mike Verdu said onstage at TechCrunch Disrupt. “The extension into the cloud is really about reaching the other devices where people experience Netflix.”
Mobile isn’t just a money-printing machine. Companies need expertise and teams willing to move fast, update at breakneck speeds, and also maneuver the increasingly byzantine platform structures of Apple and Google, which make a bulk of their app store revenues by collecting fees from mobile games.

Cloud gaming, for instance, is not native to mobile, and instead must be accessed through browsers — a less-than-ideal compromise of working around app store restrictions. But the opportunities, and the existential necessity of diversifying how games make money and survive in an ever-changing industry, have made mobile key to survival.
“We have to break that duopoly of only two storefronts on the largest platforms. We’ve also invested a lot in our cloud streaming,” Spencer said at WSJ Live. “But if you take a long-term bet, which we’re doing, that we will be able to get access to players on the largest platforms that people play on … we want to be in a position with content and players and storefront capability to take advantage of it.”
“Gaming is the largest form of monetization on mobile,” Spencer added, “and we’re a gaming company.”
Nick Statt is Protocol’s video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.
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