web content management system (WCMS) – TechTarget
A web content management system (WCMS) is a type of content management system (CMS) that provides an organization with a way to manage digital information on a website through creating and maintaining content without prior knowledge of web programming or markup languages.
Managing web content effectively can have useful business applications in the enterprise, producing insights for decision-making and delivering results, as well as value.
A WCMS helps users maintain, control, change and reassemble content on a webpage. Users store content within a database and can assemble the content using a flexible language such as XML or .NET. Users can access the WCMS through a web browser, then edit the content and maintain control of the layout from that browser-based interface.
There are two parts of a WCMS:
An organization can run a WCMS in its own data center or in the cloud.
A WCMS helps businesses create, manage and publish content on websites — which are essential marketing channels. Typically, digital marketing tactics such as email, social media, print and other advertisements direct the customer to the company website, so it is important for the business to have and maintain a web presence. A WCMS is the technology that powers websites that focus on content creation and sharing — such as blogs and portfolios. However, organizations can also use a WCMS for other purposes, such as online stores or online forums.
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A WCMS provides businesses with tools that enable brand consistency across mobile and web channels by separating content and presentation. These systems enable businesses to have editorial control, automate marketing efforts and publish content quickly and easily while maintaining version control.
The three key features of any WCMS are as follows:
Additional features that a WCMS might include are:
A WCMS benefits businesses in the following ways:
On the other hand, a WCMS is not the best fit for all organizations. The disadvantages of a WCMS include:
There are many similarities between traditional CMS and WCMS which cause people to use the two terms interchangeably, but there are differences between the two systems. A traditional CMS is a software that businesses use to create, edit, manage and publish content — typically structured content — such as documents or records, as well as video and audio files.
A WCMS, on the other hand, is a type of CMS that focuses primarily on managing webpage content, which includes graphics, video, audio and images.
WordPress.org is a web software platform that creates and manages websites, blogs and apps with a variety of themes. WordPress.org is a free open source CMS, while WordPress.com is a blog hosting platform.
Pros
Cons
Adobe Experience Manager (AEM) is an option that benefits large organizations and enables businesses to build websites, mobile apps and forms.
Pros
Cons
Drupal is an open source CMS platform that is highly customizable and can handle large amounts of data.
Pros
Cons
See also:enterprise content management (ECM), content analytics, web application (web app).
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